Woolworths and Mad Mex launch Mexican-inspired hot chicken line
What happened
Woolworths teamed up with Mad Mex to launch a Chilli and Lime Hot Chicken product line. This Mexican-inspired roast chicken replaces traditional stuffing with a blend of seasoned Mexican rice, tomato, sweet corn, and green capsicum. The new product, which is marinated in lime and citrus and finished with a Mexican paprika rub, became available in stores on November 16.
From ibtimes.com.au
Why it matters
The launch occurs amid a competitive rivalry in the Australian retail market, following a similar hot roast chicken product release by Coles. This collaboration sets up a direct head-to-head battle over the roast chicken segment.
From ibtimes.com.au
Who's involved
- WoolworthsRetailer partnering to introduce the new chicken product line.
- Mad MexMexican fast-food restaurant chain collaborating on the new chicken product.
- ColesCompetitor that recently released a similar hot roast chicken product.
Who could feel it
Possible knock-on effectsThese are possibilities Brind reasoned out, not predictions, and not advice. Most are not stated in any report.
- Mad MexSpeculative
Mad Mex could gain new revenue and distribution channels through the partnership with Woolworths.