Wrangler and Coors Banquet are partnering on a new apparel collection, announced on May 28, 2026.
2 reports, 2 independent
Updated May 28
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What happened
Wrangler and Coors Banquet are partnering on a new apparel collection, announced on May 28, 2026.
Who's involved
What this event is mainly aboutKeep exploring
Part of
The fashion industry, specifically in relation to Première Vision Paris, is supporting brands through industry transformation.Also in this story
- High-end fashion collaborations are reported to be boosting brand appeal for companies like Birkenstock.
- The fashion industry, represented by Paris Fashion Week and global luxury houses, is facing viability challenges due to climate change and operating in aging venues in France.
- SMX is transforming the fashion supply chain infrastructure.
The entities involved
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Wrangler
American manufacturer of jeans and other clothing items