Wyndham Worldwide and Madison Square Garden Announce Strategic Partnership
What happened
Wyndham Worldwide and Madison Square Garden announced a strategic partnership to jointly develop and market integrated experience packages. The collaboration is part of a broader strategy by Wyndham to appeal to younger travelers, noting that Gen Z accounted for 3% of the company’s revenue before the growth push.
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Why it matters
The partnership allows Wyndham to utilize MSG's tour base while simultaneously providing MSG with a means to increase market reach and revenue potential through these packaged offerings.
From skift.com
Who's involved
- Wyndham WorldwideHolding company partnering to develop and market experience packages.
- Madison Square GardenVenue partnering to jointly develop and market integrated experience packages.
Who could feel it
Possible knock-on effectsThese are possibilities Brind reasoned out, not predictions, and not advice. Most are not stated in any report.
- Wyndham WorldwideSpeculative
Wyndham Worldwide could tap into MSG's tour base and reach Gen Z customers through experience packages.
- Madison Square GardenSpeculative
Madison Square Garden might see increased market reach and revenue potential via the partnership.
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The entities involved
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Wyndham Worldwide
holding company
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Madison Square Garden
former sports venue in New York City opened in 1879