Xbox is strategically leveraging transmedia properties, evidenced by the appointment of a MachineGames director to Arkane leadership and investments in the studio's future.
Steady: 0 in the last 7 days
Updated oct 8
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How it started
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What happened
Xbox is strategically leveraging transmedia properties, evidenced by the appointment of a MachineGames director to Arkane leadership and investments in the studio's future.
Who's involved
What this event is mainly aboutHow it developed
Newest first. Tap a step to see who reported it.- Microsoft/Xbox is expanding its transmedia brand extensions by opening a Minecraft World destination at Chessington.Sub-event
- Kojima Productions pivots to continue development with Xbox while Sony withdraws funding for Physint development.Sub-event
Xbox invests in MachineGames and Arkane, capitalizing on transmedia properties.1 source
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The entities involved
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Xbox
Microsoft's gaming division
Nothing else this week.
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MachineGames
Swedish video game development company
Nothing else this week.