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Xbox is strategically leveraging transmedia properties, evidenced by the appointment of a MachineGames director to Arkane leadership and investments in the studio's future.

1 report, 1 independent Updated Jul 6
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Xbox is strategically leveraging transmedia properties, evidenced by the appointment of a MachineGames director to Arkane leadership and investments in the studio's future.

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  1. Kojima Productions pivots to continue development with Xbox while Sony withdraws funding for Physint development.Sub-event
  2. Xbox invests in MachineGames and Arkane, capitalizing on transmedia properties.1 source

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