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XR Pay Expands Payroll Services to Support Creator Economy

1 report, 1 independent Updated Thu 00:00
AI-generated briefing. Brind wrote this from the reports listed below. It can be wrong. Each section says how much you can rely on it, and the sources are linked so you can check.

What happened

Some supportReported by 1 outlet

XR Pay, a talent payments platform for advertising, announced it is expanding its services to support the creator economy. The new XR Pay for Creators platform aims to simplify how brands and agencies onboard and pay content creators at scale. This service integrates onboarding, tax verification, and payments into one connected platform.

From adweek.com

Why it matters

Some supportBrind's analysis of the reports

Creator advertising spending in the U.S. surpassed $37 billion in 2025, with 48% of brands considering creators essential to their marketing mix. Currently, the lack of standardized financial systems often leads to creators being paid through consumer apps, bypassing proper accounts payable and tax documentation. XR Pay addresses this gap by providing professional payroll support.

From adweek.com

Who's involved

  • VenmoA consumer payment app that creators currently use, often bypassing formal accounts payable processes.

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The entities involved

  • Venmo

    mobile payment service owned by PayPal

    Nothing else this week.

Coverage

Newest first; wire copies grouped