Study Finds Religious Beliefs Influence Ugly Food Purchases in Pakistan
What happened
A study conducted by researchers from the Government of Punjab in Pakistan, Canterbury Institute of Management, COMSATS University Islamabad in Pakistan, Charles Darwin University, and the International College of Management in Sydney examined how religiosity affects the purchase of aesthetically imperfect, nutritious foods in Pakistan. The research, involving Charles Darwin University academic Yasmin, found three correlations: consumers were motivated by religion to buy ugly foods, those who cared for nature due to religion bought them, and consumers with strong religious values would pay discounted prices to avoid wasting money.
Why it matters
The findings address the issue of food waste in Pakistan, where an estimated 36 million tonnes of food, or 40% of crop output, is wasted despite food insecurity. The study suggests that religious values can be a driver for consumer demand for suboptimal food products.
Who's involved
- YasminResearcher who participated in the study on consumer purchasing habits.
- Charles Darwin UniversityPublic university in Australia where Yasmin is employed as an academic.
Who could feel it
Possible knock-on effectsThese are possibilities Brind reasoned out, not predictions, and not advice. Most are not stated in any report.
- Charles Darwin UniversitySpeculative
The university might see increased research funding related to sustainable food systems and consumer behavior.
Keep exploring
The entities involved
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Yasmin
researcher
Nothing else this week.
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Charles Darwin University
public university in the Northern Territory, Australia
Nothing else this week.