YourTV utilizes YouTube for local mayoral debate broadcasts
- Reports
- 3
- Developments
- 1
- Repetition
- 67%
New informationRepeats or wire copies
What happened
YourTV, a brand of community channels owned by Cogeco, is producing a series of mayoral debates across Niagara as part of the lead-up to the October 26 municipal elections. The broadcasts are airing on traditional cable channels, including Channel 700 and Epico, as well as on YourTV’s YouTube channel. The production goal is to allow the content itself to dictate the runtime, rather than adhering to a fixed schedule.
Why it matters
The use of YouTube as a distribution platform confirms a viable method for YourTV to reach audiences interested in local media. This successful production and distribution model demonstrates the operational capabilities of the parent company, Cogeco.
Who's involved
Who could feel it
Possible knock-on effectsThese are possibilities Brind reasoned out, not predictions, and not advice. Most are not stated in any report.
- YourTVSpeculative
The successful production and distribution of local media via cable and YouTube might confirm operational viability and market reach.
- CogecoSpeculative
The operational success of the YourTV brand could demonstrate the parent company's successful media production and distribution capabilities.
Keep exploring
The entities involved
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YourTV
brand of community channels owned by Cogeco in Ontario and Quebec
Nothing else this week.
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YouTube
American video-sharing platform owned by Alphabet Inc.