How could the major redevelopment in Brisbane affect the Gold Coast market?
Increased Brisbane development could intensify competition for labor and resources on the Gold Coast. The Irvine Group's plan to transform the Toombul Shopping Centre site into a mixed-used hub near Brisbane CBD will drive significant demand for construction and operational resources. This large-scale project, which includes new apartments, retail, and bars, increases the overall economic activity and attractiveness of the Brisbane market. As the Gold Coast and Brisbane actively compete for labor and resources, this heightened demand in Brisbane could put upward pressure on costs and availability of skilled workers and materials in the Gold Coast market.
- Effect
- Mild negative
- How direct
- Brind's reasoning
- When
- Over the long term
- The story
- Gone quiet
How it reaches Gold Coast
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Irvine Group purchased the Toombul Shopping Centre site from Mirvac at the end of 2025. The group has since lodged plans with Brisbane City Council to transform the former flood-ravaged site into a mixed-use hub featuring apartments, retail, bars, and restaurants.
The full event1independent outlet -
Brisbane and the Gold Coast are major regional markets that actively compete for events and share economic pressures. The increased demand for resources driven by the Brisbane redevelopment will intensify this competition, potentially affecting the availability and cost of labor and materials in the Gold Coast market.
No report states this step directly. Brind drew it from the reporting on each side of it, so treat it as an informed guess.
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city in Queensland, Australia
Everything about Gold Coast
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The facts so far
As reported. Each one links to where it comes from.
- The redevelopment plan includes bars, restaurants, a renewed retail core, public green spaces, and apartments.smh.com.au
- The Irvine Group is transforming the former flood-ravaged Toombul Shopping Centre site near Brisbane CBD.smh.com.au
- Flood mitigation works would provide about 7000 cubic metres of additional flood storage during a modelled one-in-100-year flood.smh.com.au
- Brisbane and the Gold Coast are major regional markets that actively compete for events and share economic pressures.smh.com.au
Why it matters
The Gold Coast relies heavily on its status as a major regional market, and its economic health is tied to the availability of labor and investment. Increased, large-scale development in a competing market like Brisbane could put upward pressure on operational costs and slow growth for businesses on the Gold Coast.
This dynamic is part of a broader regional economic competition. Brisbane and the Gold Coast are known to share economic pressures, such as building costs and property price declines, meaning that major shifts in one city's development trajectory can ripple across the entire regional market.
What we don't know yet
- Will the increased demand in Brisbane lead to measurable increases in construction costs on the Gold Coast?
- How will the availability of skilled labor be affected across both Brisbane and the Gold Coast?
What would change this answer
— Other considerations
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Who else could feel it
Other possible ripples from the same event.
Reporting
- smh.com.auOct 7
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Brind's analysis is written by AI from the reporting linked above and can be wrong. This explainer is a possibility worth considering, not a forecast: steps marked as Brind's reasoning are not stated in the reporting. It is not investment advice; do your own research.