What could the findings of the KPMG survey mean for Deloitte?
Increased demand for professional advisory services in Canada The KPMG survey of 346 Canadian business leaders revealed that trade conflict and the need for competitiveness reforms are major economic pressures. Specifically, 62 per cent of leaders cited the Canada–U.S. trade conflict and tariff impacts as a pressing issue, while 73 per cent stated that competitiveness reforms matter more than securing a U.S. trade deal. This high level of uncertainty and the demand for structural changes, such as a comprehensive review of Canada’s tax system, creates a heightened market need for strategic and economic guidance. This increased demand for solutions directly translates into a greater market opportunity for professional services firms like Deloitte.
- Effect
- Mild positive
- How direct
- 2 steps, 1 inferred by Brind
- When
- Within weeks
- The story
- Gone quiet
How it reaches Deloitte
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KPMG surveyed 346 Canadian business leaders regarding the impact of the U.S. trade conflict. The survey found that 71% of leaders expect a business-friendly federal budget, and nearly three-quarters (73%) state that reforms to improve Canada’s competitiveness are more important than securing a trade agreement with the United States. Furthermore, 87% of leaders support Canada becoming more self-reliant and diversifying its economy.
The full event1independent outlet -
The KPMG survey found that 62 per cent of Canadian business leaders identified the Canada–U.S. trade conflict and tariff impacts as the most pressing issue facing the economy. Additionally, 73 per cent of leaders felt that reforms to improve Canada’s competitiveness were more important than securing a U.S. trade deal.
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- intelligencer.ca Oct 15
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highest, central, level of government in a federation
Everything about federal government -
The need for structural solutions, such as a comprehensive review of Canada’s tax system (wanted by 87 per cent of leaders) and diversification beyond the U.S., requires specialized strategic and economic advice. This heightened need for guidance is directed toward the government and businesses. As a major multinational professional services network, Deloitte is positioned to capitalize on the increased market demand for tax, legal, and economic advisory services stemming from the economic uncertainty and the push for competitiveness reforms.
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multinational professional services network founded in 1845
Everything about Deloitte
Tap any step to see the evidence behind it.
The facts so far
As reported. Each one links to where it comes from.
- 62 per cent of business leaders cited the Canada–U.S. trade conflict and tariff impacts as the most pressing issue.intelligencer.ca
- 73 per cent of leaders said reforms to improve Canada’s competitiveness matter more than securing a trade agreement with the United States.intelligencer.ca
- Nearly nine in 10 (87 per cent) want the federal government to conduct a comprehensive review of Canada’s tax system.intelligencer.ca
- 55 per cent of leaders said counter-tariffs are creating significant challenges for their business.intelligencer.ca
Why it matters
For Deloitte, which operates as a major competitor in the professional services sector, the survey findings signal a period of heightened market opportunity. The reported economic volatility and the strong business consensus on the need for deep structural reforms—such as tax system overhaul and market diversification—create a sustained demand for high-level consulting and advisory services.
This trend is consistent with the broader environment of geopolitical risk and economic uncertainty, which typically drives businesses to seek external expertise to navigate complex regulatory and trade environments. The findings underscore that Canadian businesses are actively looking for tools to make their operations more competitive as the economy undergoes a major transition.
What we don't know yet
- Will the federal government implement the comprehensive tax system review demanded by business leaders?
- How quickly will Canada successfully diversify its markets beyond the United States?
What would change this answer
— Other considerations
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Reporting
- intelligencer.caOct 15
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