How could Maestro's expansion in Vietnam affect Hanoi's luxury retail market?
Maestro's new store in Hanoi may boost local luxury retail demand The expansion of Maestro, a premium menswear brand, includes the opening of a new location at Hanoi Center, a major shopping complex in Hanoi. This move, which is part of Maestro's strategy to strengthen its high-end line through partnerships like the one with Loro Piana, increases the presence of international luxury goods in the city. The arrival of such a brand, which reported nearly 20 percent sales growth across its Vietnamese stores in 2025, is expected to contribute to higher demand and activity within Hanoi's high-end retail sector.
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How it reaches Hanoi
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Maestro, a premium menswear brand, has expanded its operations in Vietnam, opening new locations, including one in Hanoi Center. The brand is also strengthening its high-end line by expanding partnerships with leading Italian textile manufacturers, such as Loro Piana, Zegna, Colombo, and Piacenza. Maestro is also expanding its Made-to-Measure services and formalwear lineup.
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The brand has established a presence in Vietnam since 2022, and the latest location was opened at Hanoi Center, a major shopping complex in Hanoi, in April this year. The introduction of a new, established luxury menswear brand into a major shopping complex like Hanoi Center increases the availability of high-end goods, thereby contributing to higher local luxury retail demand and consumer spending in Hanoi.
1 report connects these two. Brind only summarizes; follow a link to read the reporting itself.
- koreatimes.co.kr Thursday
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capital of Vietnam
Everything about Hanoi
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The facts so far
As reported. Each one links to where it comes from.
- Maestro is a premium menswear brand from LF, having spent four decades adapting its styles to Korean men's physiques.koreatimes.co.kr
- Maestro has opened three locations across Vietnam since starting in Ho Chi Minh in 2022.koreatimes.co.kr
- The latest location is at Hanoi Center, a major shopping complex in Hanoi, opened in April this year.koreatimes.co.kr
- Overall sales across the stores jumped nearly 20 percent in 2025 from the previous year.koreatimes.co.kr
- Maestro is expanding partnerships with Italian textile manufacturers, including Loro Piana.koreatimes.co.kr
Why it matters
For Hanoi, the expansion of a major international luxury brand like Maestro signals the continued growth and maturation of its high-end retail market. The presence of a brand that is strengthening its line through partnerships with Italian luxury names like Loro Piana indicates that the city is attracting significant global investment and consumer interest in premium goods.
This development fits into a broader trend of luxury menswear brands seeking global expansion, leveraging operational capabilities in markets like Vietnam. Maestro's success, evidenced by nearly 20 percent sales growth across its Vietnamese stores in 2025, suggests that the market is receptive to high-quality, internationally recognized luxury products.
What we don't know yet
- How will the new Maestro location specifically impact foot traffic and sales figures at Hanoi Center?
- What is the projected timeline for Maestro's further international expansion beyond Vietnam?
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Reporting
- koreatimes.co.krThursday
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