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Part of Advocates for bipartisan advancement of the NO FAKES Act.

How could the NO FAKES Act affect OpenAI's development and deployment of AI?

Possible What happens if… A possibility worth considering, not a forecast.

New federal deepfake law could impose liability costs on AI developers The NO FAKES Act, which Senator Marsha Blackburn introduced, seeks to establish a federal right of publicity and provide legal protections against unauthorized AI-generated replicas of voices and likenesses. If the Act is passed, it would grant individuals exclusive authority over their digital replicas for up to 70 years after death. Furthermore, the legislation specifies that platforms hosting unauthorized replicas could face liability of up to $750,000 per work, creating new compliance and legal risks for AI organizations like OpenAI.

Reported by 2 independent outlets Written Oct 11
Effect
Strong negative
How direct
2 steps, 1 inferred by Brind
When
Over the long term
The story
Gone quiet

How it reaches OpenAI

Reported by news outletsBrind's reasoning

Tap any step to see the evidence behind it.

The facts so far

As reported. Each one links to where it comes from.

  • The NO FAKES Act would create the first federal right of publicity and give Americans new legal protections against unauthorized AI-generated replicas of their voices and likenesses.radioink.com
  • The bill would give individuals exclusive authority over digital replicas of their voice or likeness for up to 70 years after death.radioink.com
  • Platforms hosting unauthorized replicas could face liability of up to $750,000 per work.radioink.com
  • The bill was taken to the Senate floor by Senator Marsha Blackburn, with Google offering support.billboard.com

Why it matters

The stakes for AI companies are high, as the NO FAKES Act directly addresses the risk of unauthorized AI-generated replicas, or deepfakes. If passed, the potential liability of up to $750,000 per work could force major AI developers to implement costly new compliance measures and content verification systems to protect their operations.

This legislation is part of a broader push by industry groups, such as the Recording Industry Association of America, to safeguard against AI impersonation. The bill has received support from various entities, including Google and OpenAI, highlighting the industry-wide concern over digital rights and the unchecked use of generative AI.

What we don't know yet

  • Will Senator Ted Cruz's objection regarding free-speech protections be resolved?
  • When might the bill be reintroduced or passed before the end of the current Congress?

Is this still moving?

Gone quiet Reached 2 outlets in its first 24 hours
Reports
3
Developments
2
Repetition
33%

What would change this answer

The bill gains unanimous consent in the Senate.The passage of the NO FAKES Act becomes much more certain, increasing the likelihood of compliance costs for OpenAI.
The bill is forced into a reintroduction in 2027.The immediate regulatory pressure on OpenAI would fade, allowing the company more time to adapt to the evolving legal landscape.

— Other considerations

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The full eventSenate NO FAKES Act Stalls After Senator Cruz Objection Everything aboutOpenAI

Brind's analysis is written by AI from the reporting linked above and can be wrong. This explainer is a possibility worth considering, not a forecast: steps marked as Brind's reasoning are not stated in the reporting. It is not investment advice; do your own research.