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How could the Pew study on movie viewing demographics affect Deloitte?

Likely What happens if… A possibility worth considering, not a forecast.

Deloitte may incorporate demographic trends from Pew study into professional reports The Pew Research Center released a study analyzing movie viewing demographics, noting that Americans aged 18 to 29 were more likely to see a movie in a theater than older residents. The study also found that ticket sales in the U.S. and Canada were 769 million in 2025, down from 1,230 million in 2019. Deloitte, as a professional services network, incorporates data and analysis from the Pew Research Center into its reports, meaning these demographic trends could inform their professional analyses for clients.

Reported by 2 independent outlets Written Oct 17
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How it reaches Deloitte

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The facts so far

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  • Americans ages 18 to 29 were more likely to see a movie in the theater than older U.S. residents.mynbc5.com
  • 769 million tickets were sold in the U.S. and Canada in 2025.mynbc5.com
  • 1,230 million tickets were sold in the U.S. and Canada in 2019.mynbc5.com

Why it matters

For Deloitte, incorporating external research like the Pew study allows the firm to provide clients with data-backed insights into shifting consumer behaviors. Understanding trends in entertainment consumption, such as the preference of younger demographics for movie theaters, is crucial for advising businesses on market strategy, retail development, and consumer spending forecasts.

This type of data integration is standard practice for major professional services networks. The Pew Research Center is a major polling firm, and its findings are utilized by various entities, including Deloitte, to inform their analyses of social and economic trends.

What we don't know yet

  • Will Deloitte specifically reference the movie viewing data in its public-facing reports?
  • How will the demographic shift in movie attendance affect the consulting services Deloitte offers to the entertainment industry?

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What would change this answer

Deloitte issues a specific report citing the Pew study's findings on entertainment consumptionThis would confirm the direct application of the data and increase the certainty of the effect.
The movie ticket sales figures continue to decline significantly in subsequent yearsThis would strengthen the negative implications of the demographic trend for businesses relying on traditional cinema models.

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The full eventPlanet Fitness Opens in Rutland After Cinema Redevelopment; Pew Releases Movie Viewing… Everything aboutDeloitte

Brind's analysis is written by AI from the reporting linked above and can be wrong. This explainer is a possibility worth considering, not a forecast: steps marked as Brind's reasoning are not stated in the reporting. It is not investment advice; do your own research.