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Part of eBay and Airbnb are operating within the broader online market.

How could the study on AI productivity gains affect Morgan Stanley?

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Morgan Stanley may adjust investment advice based on AI productivity findings The study found that AI has significantly raised the market's estimate of software-engineering productivity, citing a permanent 32.6% increase between November 2022 and December 2025. This data suggests that firms making effective use of AI, such as online marketplaces like eBay, are poised for higher gains. As an investment bank, Morgan Stanley uses these market signals and productivity estimates to inform its investment recommendations and advise clients on where expected gains are being priced into the stock market.

Reported by 1 independent outlet Written Oct 18
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How it reaches Morgan Stanley

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The facts so far

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  • Between November 2022 and December 2025, AI raised the market’s estimate of the present value of software-engineering productivity by the equivalent of a permanent 32.6% increase.livemint.com
  • The researchers studied companies ranging from online marketplaces like eBay to travel platforms like Airbnb.livemint.com
  • The researchers compared firms’ stock returns with an AI Index, with other factors constant.livemint.com

Why it matters

For Morgan Stanley, which operates as a major investment bank, the ability to accurately assess and predict productivity gains driven by AI is central to its advisory role. If the study's findings hold, it suggests that companies successfully integrating AI into their core software engineering functions are fundamentally more valuable than previously estimated, requiring a shift in investment focus.

This aligns with the broader trend noted in the reports that software is undergoing a revolution, with technology and tech-adjacent companies accounting for roughly 95% of the market capitalization of the world’s 10 largest businesses. The study highlights that software development is where the efficiency story is unfolding first, a trend that impacts the valuation of entire sectors.

What we don't know yet

  • Will the 32.6% productivity increase estimate hold true across different industries?
  • How quickly will official statistics catch up to the productivity boom suggested by stock prices and job ads?

What would change this answer

Further rigorous studies confirm the 32.6% productivity gain across diverse sectors.Morgan Stanley would likely become more aggressive in recommending investments in AI-integrated companies.
Major tech firms announce significant setbacks or failures in AI implementation.The market's expectation of AI gains could be tempered, leading to a more cautious stance from investment banks.

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Brind's analysis is written by AI from the reporting linked above and can be wrong. This explainer is a possibility worth considering, not a forecast: steps marked as Brind's reasoning are not stated in the reporting. It is not investment advice; do your own research.