Harley-Davidson.
American motorcycle manufacturer
- Reports this week
- 3
- Active events
- 2
- Connections
- 150
What's happening
Active this week
Earlier this month
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BMW, Yamaha, and other manufacturers are leading the market in top ADV bikes, while Indian Motorcycle is successfully challenging Harley-Davidson's dominance.Some support4 reports1 development inside
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Kawasaki and other major manufacturers are offering classic-vibing and big twin cruiser bikes.Some support2 reports2 developments inside
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Harley-Davidson, BWC, and Indian Motorcycle compete in the King Of The Baggers championship.Some support1 report
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A rider named Rod used both Harley-Davidson and Kawasaki brands during his racing career.Some support1 report
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Harley-Davidson filed required disclosures with the Securities and Exchange Commission on August 3, 2026.Some support4 reports
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Mid-controls are standard equipment on the Harley-Davidson Low Rider S model.Some support1 report
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Harley-Davidson, Humana, and Lloyds Banking Group were listed on major stock exchanges today.Some support1 report
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A rally featuring Harley-Davidson is being compared in scale to Hollister, CA.Some support1 report
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IAM represents workers at companies including Boeing and Harley-Davidson.Some support1 report
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Honda offers better value alternatives to Harley-Davidson.Some support1 report2 developments inside
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Honda's CB500 motorcycle is being launched in India, targeting the price bracket of the Harley-Davidson X440.Some support1 report
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Both Harley-Davidson and Kawasaki are leveraging their brand heritage to drive sales.Some support1 report
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Morgan Stanley provided an investment rating for Harley-Davidson on September 19, 2026.Some support1 report
One to three months ago
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Motorcycle brands like Honda, Kawasaki, and Rebel are competing in the affordable touring market, with Honda leading the charge.Some support1 report
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Market demands forced Harley-Davidson to undergo a technological paradigm shift.Some support1 report1 development inside
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Harley-Davidson faces competitive pressure from cheaper alternatives offered by manufacturers in Japan and Europe.Some support1 report
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Canadian tariffs are affecting US motorcycle imports, impacting production bases like Valcourt for Can-Am models, which includes Harley-Davidson.Well supported3 reports
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Eugenio Russi rode a bike to Fort Erie, a town in Niagara Region, Ontario, Canada.Some support1 report
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A machine manufactured by Harley-Davidson is now part of the museum collection.Some support1 report
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An analogy was used to define the brand icon status of both Harley-Davidson and Jeep.Some support1 report
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Harley-Davidson produced motorcycles that Elvis Presley was highly interested in.Some support1 report
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Both Harley-Davidson and Workhorse Group were classified as consumer discretionary companies.Some support2 reports
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Harley-Davidson is facing financial headwinds, adapting its strategy amidst high inflation and interest rates, leading to a credit rating downgrade to junk status.Some support2 reports1 development inside
-
Captive lender revenue for Harley-Davidson Financial Services dropped 55% to $117 million.Some support1 report
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The impact of tariff campaigns on Harley-Davidson's manufacturing operations in Pennsylvania and the resulting trade concerns with Canada.Some support3 reports
-
Harley-Davidson achieved a top-speed record, while Kawasaki introduced the distinctive Vulcan 2000 motorcycle.Some support1 report
-
Rad Life Mobility, Inc. acquired assets of Rad Power Bikes.Well supported3 reports
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Harley-Davidson is utilizing the Milwaukee-Eight engine, and the Breakout model is part of its product range.Some support1 report
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Harley-Davidson hosted a competition featuring European creators at Faaker See, with the event held at a London dealership.Some support2 reports1 development inside
-
Motorcycles are present in London's public spaces.Some support1 report
-
Trade wars initiated by Trump hurt finances of companies like Harley-Davidson.Some support1 report
-
A new product line partnership is spawned, celebrating older American motorcycle brands like Harley-Davidson, Triumph, and Bajaj Auto.Some support1 report1 development inside
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Harley-Davidson has partnered to host the annual Sturgis rally.Some support2 reports
-
Harley-Davidson is hosting a classic motorcycle show in the city of Statesville.Some support1 report
-
Major motorcycle manufacturers, including Honda, BMW, and Harley-Davidson, are offering crossover and do-it-all models in Europe.Some support1 report2 developments inside
-
BMW R 18 Classic is noted for matching Harley-Davidson's touring comfort.Some support1 report
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Harley-Davidson, based in Milwaukee, is facing industry rivalry which has escalated through aggressive advertising campaigns.Some support2 reports1 development inside
-
Harley-Davidson, Honda, and Royal Enfield face market pressure from more affordable metric cruisers.Some support2 reports
-
A crash involving a motorcycle occurred on the Frying Pan River, with water releases from Ruedi Reservoir affecting downstream river flow.Some support1 report
-
Both Harley-Davidson and Honda are facing market pressure regarding the balance between design complexity and simplicity.Some support4 reports
-
A lawsuit was filed on July 6, 2026, concerning the corporate practices of Harley-Davidson in Michigan.Some support2 reports1 development inside
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Brian Oliver operates a Harley-Davidson dealership and, along with the Jarheads Motorcycle Club, is raising money for veterans through a charity ride.Some support1 report
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Harley-Davidson and Honda are both offering full-dress touring bikes.Some support1 report
-
A profile of Dave Ohrt, detailing his business roots in Spencer, specializing in Harley-Davidson motorcycles, amidst the thriving vintage market of the Midwest.Some support1 report
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Sales in EMEA declined 5% year over year for Harley-Davidson, based on information from August 29, 2025.Some support2 reports1 development inside
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A company whose sales are under review reported mixed Q2 results, with solid performance in Latin America offsetting losses due to European market softness.Some support1 report
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A Harley-Davidson dealer organized a club in Calgary.Some support1 report
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Harley-Davidson enters a strategic partnership with PIMCO, transforming HDFS into a capital-light business.Well supported4 reports1 development inside
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Rising motorcycle prices push buyers to used market.Some support1 report
Gone quiet
No new reports in 90+ days-
S&P Global cut Harley-Davidson's long-term credit rating from BBB- to BB+.Some support1 report
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Harley-Davidson's brand roots are being highlighted as being connected to the local culture of Eau Claire.Some support1 report
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Mike, based in Brookfield, led Wisconsin commercial real estate, serving clients including Harley-Davidson and Allen-Bradley.Some support1 report
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The business (Harley-Davidson) is located in the city of Macon.Some support1 report
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Sonic Automotive, a US retailer, operates multiple Harley-Davidson dealerships, with David B. Smith serving as its CEO.Well supported6 reports
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Bradley Smith competes for a factory team with Harley-Davidson.Some support1 report
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Policy impacts premium motorcycle sales in Delhi, specifically affecting brands like Ducati and Harley-Davidson.Some support2 reports1 development inside
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Harley-Davidson is hosting regional events in Australia and New Zealand to raise funds for The Salvation Army services.Some support2 reports1 development inside
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Harley-Davidson dealerships across Australia are hosting rides as part of the ongoing regional events.Some support1 report
No events began in the chosen period. Widen it, or reset.
What's reaching Harley-Davidson
Events traced to Harley-Davidson, step by step, newest firstAround Harley-Davidson this week
News at the entities that move Harley-Davidson most-
PIMCO StructuralStokes Capital Advisors LLC increased its holdings in a PIMCO ETF on June 26, 2026.Moves Harley-Davidson
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SEC StructuralCeriBell, Inc. traded on the Nasdaq stock exchange and filed insider transactions with the SEC on July 2, 2026.Moves Harley-Davidson
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Honda OperationalHybrid vehicles manufactured by Honda are being destined for the North American market.Moves Harley-Davidson
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Hero MotoCorp StructuralVida is Hero MotoCorp's electric two-wheeler brand and has established coverage across India, though it currently ranks behind Ather Energy in market share.Moves Harley-Davidson
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Securities and Exchange Commission StructuralMultiple firms filed Form 13F with the SEC detailing buying, selling, and trimming positions in the Vanguard Total Stock Market ETF.Moves Harley-Davidson
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Donald Trump OperationalWashington imposed a 30% tariff on South African imports and excluded the country from the G20, while Donald Trump confronted Cyril Ramaphosa.Moves Harley-Davidson
Connections
The 40 strongest of 150, analyzed from the reporting. The bars show how strongly a change on one side reaches the other.-
LiveWire Structural
LiveWire is a majority-owned electric motorcycle subsidiary operating within the Harley-Davidson corporate structure.
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PIMCO Structural
A strategic partnership involving loan sales to PIMCO is underway to transform Harley-Davidson into a capital-light business.
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Honda Operational
The two companies are direct competitors in the powersports market, vying for market share through product differentiation and value propositions.
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Hero MotoCorp Structural
Hero MotoCorp and Harley-Davidson maintain an expanding strategic alliance for co-development and manufacturing.
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Jochen Zeitz Structural
Jochen Zeitz served as the Chairman, President, and CEO of Harley-Davidson, leading its strategy and attributing performance changes.
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Sonic Automotive Structural
Sonic Automotive operates as a franchised dealer and retail partner for the Harley-Davidson brand, selling its products.
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motorcycle Structural
Harley-Davidson functions as the manufacturer of the product category motorcycle.
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Kevin L. Johnson Structural
Kevin L. Johnson serves as the President and CEO of four key Harley-Davidson dealerships, holding a high-level operational role within the company's distribution network.
Show all 40 connections
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SEC Structural
Harley-Davidson is structurally dependent on the SEC for regulatory compliance, requiring it to file disclosures.
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Indian Motorcycle Operational
Indian Motorcycle and Harley-Davidson are engaged in direct market rivalry, competing aggressively in the high-end big-twin cruiser niche.
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Nasdaq Structural
Harley-Davidson is formally listed on major stock exchanges, establishing a market structure dependency.
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Securities and Exchange Commission Structural
Harley-Davidson operates under the regulatory oversight of the SEC, requiring formal filings regarding institutional investment activity.
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Jonathan Root Structural
Jonathan Root served as CFO of Harley-Davidson, providing executive leadership and financial explanation.
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Fifth Third Bancorp Transactional
Fifth Third Bancorp modified its investment holdings in Harley-Davidson stock.
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Wolverine World Wide Structural
Wolverine World Wide produces footwear under the Harley-Davidson brand name, leveraging the brand's equity.
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Donald Trump Operational
Trade policies, including tariff campaigns and trade wars initiated by Donald Trump, are documented to negatively affect Harley-Davidson's operational costs and financial stability.
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S&P Global Structural
S&P Global formally assessed Harley-Davidson, cutting its long-term credit rating from BBB- to BB+.
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Mike Transactional
Mike provided supplies and services to Harley-Davidson, which was his client.
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Brian Oliver Structural
Brian Oliver operates a Harley-Davidson dealership.
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Breakout Structural
Breakout is identified as a specific product line within the Harley-Davidson range.
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Europe Operational
Harley-Davidson's sales and competitive standing are directly influenced by the market conditions and manufacturers within Europe.
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Sturgis Shared context
Harley-Davidson utilizes Sturgis as a key cultural and geographic hub for its annual rallies and events.
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Suzuki Operational
Suzuki and Harley-Davidson are direct competitors, with Suzuki offering competitive and value-driven options against dominant brands.
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Eugenio Russi Transactional
A utilized a product of B for a specific journey to Fort Erie.
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Kawasaki Operational
Harley-Davidson and Kawasaki are direct competitors in the global motorcycle market, vying for market share through product offerings and brand heritage.
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Bradley Smith Operational
The two entities are actively competing for a specific role within the factory team.
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iam Structural
IAM functions as the educational standard body whose representation is utilized by companies including Harley-Davidson.
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Christchurch Transactional
A company (Southern Legends) is established as an authorized dealer in the city of Christchurch, indicating a specific market presence.
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Dave Transactional
Dave held a specialized, functional role within Harley-Davidson during the year 2010.
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Morgan Stanley Mentioned together
Morgan Stanley provided an investment rating for Harley-Davidson.
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Michigan Structural
Harley-Davidson operates under the jurisdiction of Michigan, which is the venue for corporate lawsuits regarding company practices.
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BMW Operational
The two companies actively compete for market share and buyers in the premium heavyweight motorcycle segment.
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Target Corporation Operational
The two companies are noted to be competitors facing market pressures leading to budget reductions.
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Dennis Harold Latham Mentioned together
The entities are noted as belonging to the leisure products segment.
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Jeep Mentioned together
The entities are thematically compared as examples of brand icons.
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Ann-Margret Transactional
Ann-Margret owned a custom 1997 Harley-Davidson Sportster.
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Grab Operational
The relationship is characterized by market dynamics where cheaper alternatives challenge and eventually displace established market leaders.
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Envirotech Operational
The evidence suggests both companies operate in the competitive market segment of auto, tires, and trucks.
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Delhi Shared context
Harley-Davidson operates in Delhi, where local policy changes influence its premium motorcycle sales.
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Terry Rudolph Mentioned together
Terry Rudolph compared high-powered bikes to purchases made at Harley-Davidson.
History
Events by the month they beganOctober 2026
3 eventsSeptember 2026
16 events- Mid-controls are standard equipment on the Harley-Davidson Low Rider S model.
- Harley-Davidson, Humana, and Lloyds Banking Group were listed on major stock exchanges today.
- A rally featuring Harley-Davidson is being compared in scale to Hollister, CA.
- IAM represents workers at companies including Boeing and Harley-Davidson.
- Honda's CB500 motorcycle is being launched in India, targeting the price bracket of the Harley-Davidson X440.
- Both Harley-Davidson and Kawasaki are leveraging their brand heritage to drive sales.
- Morgan Stanley provided an investment rating for Harley-Davidson on September 19, 2026.
- Motorcycle brands like Honda, Kawasaki, and Rebel are competing in the affordable touring market, with Honda leading the charge.
- Harley-Davidson faces competitive pressure from cheaper alternatives offered by manufacturers in Japan and Europe.
- Canadian tariffs are affecting US motorcycle imports, impacting production bases like Valcourt for Can-Am models, which includes Harley-Davidson.
- Eugenio Russi rode a bike to Fort Erie, a town in Niagara Region, Ontario, Canada.
- A machine manufactured by Harley-Davidson is now part of the museum collection.
- An analogy was used to define the brand icon status of both Harley-Davidson and Jeep.
- Harley-Davidson produced motorcycles that Elvis Presley was highly interested in.
- Both Harley-Davidson and Workhorse Group were classified as consumer discretionary companies.
- Captive lender revenue for Harley-Davidson Financial Services dropped 55% to $117 million.
August 2026
17 events- Honda Rebel 300 competes with Harley-Davidson X440.
- Harley-Davidson filed required disclosures with the Securities and Exchange Commission on August 3, 2026.
- Market demands forced Harley-Davidson to undergo a technological paradigm shift.
- The impact of tariff campaigns on Harley-Davidson's manufacturing operations in Pennsylvania and the resulting trade concerns with Canada.
- Harley-Davidson achieved a top-speed record, while Kawasaki introduced the distinctive Vulcan 2000 motorcycle.
- Rad Life Mobility, Inc. acquired assets of Rad Power Bikes.
- Harley-Davidson is utilizing the Milwaukee-Eight engine, and the Breakout model is part of its product range.
- Motorcycles are present in London's public spaces.
- Trade wars initiated by Trump hurt finances of companies like Harley-Davidson.
- Harley-Davidson has partnered to host the annual Sturgis rally.
- Harley-Davidson is hosting a classic motorcycle show in the city of Statesville.
- BMW R 18 Classic is noted for matching Harley-Davidson's touring comfort.
- Harley-Davidson, Honda, and Royal Enfield face market pressure from more affordable metric cruisers.
- A crash involving a motorcycle occurred on the Frying Pan River, with water releases from Ruedi Reservoir affecting downstream river flow.
- Both Harley-Davidson and Honda are facing market pressure regarding the balance between design complexity and simplicity.
- Brian Oliver operates a Harley-Davidson dealership and, along with the Jarheads Motorcycle Club, is raising money for veterans through a charity ride.
- Harley-Davidson and Honda are both offering full-dress touring bikes.
Show 2 earlier months
July 2026
16 events- BMW, Yamaha, and other manufacturers are leading the market in top ADV bikes, while Indian Motorcycle is successfully challenging Harley-Davidson's dominance.
- Kawasaki and other major manufacturers are offering classic-vibing and big twin cruiser bikes.
- Harley-Davidson is facing financial headwinds, adapting its strategy amidst high inflation and interest rates, leading to a credit rating downgrade to junk status.
- Harley-Davidson hosted a competition featuring European creators at Faaker See, with the event held at a London dealership.
- A lawsuit was filed on July 6, 2026, concerning the corporate practices of Harley-Davidson in Michigan.
- A profile of Dave Ohrt, detailing his business roots in Spencer, specializing in Harley-Davidson motorcycles, amidst the thriving vintage market of the Midwest.
- A company whose sales are under review reported mixed Q2 results, with solid performance in Latin America offsetting losses due to European market softness.
- A Harley-Davidson dealer organized a club in Calgary.
- Rising motorcycle prices push buyers to used market.
- S&P Global cut Harley-Davidson's long-term credit rating from BBB- to BB+.
- Harley-Davidson's brand roots are being highlighted as being connected to the local culture of Eau Claire.
- Mike, based in Brookfield, led Wisconsin commercial real estate, serving clients including Harley-Davidson and Allen-Bradley.
- The business (Harley-Davidson) is located in the city of Macon.
- Bradley Smith competes for a factory team with Harley-Davidson.
- Policy impacts premium motorcycle sales in Delhi, specifically affecting brands like Ducati and Harley-Davidson.
- Harley-Davidson dealerships across Australia are hosting rides as part of the ongoing regional events.
June 2026
8 events- Honda offers better value alternatives to Harley-Davidson.
- A new product line partnership is spawned, celebrating older American motorcycle brands like Harley-Davidson, Triumph, and Bajaj Auto.
- Major motorcycle manufacturers, including Honda, BMW, and Harley-Davidson, are offering crossover and do-it-all models in Europe.
- Harley-Davidson, based in Milwaukee, is facing industry rivalry which has escalated through aggressive advertising campaigns.
- Sales in EMEA declined 5% year over year for Harley-Davidson, based on information from August 29, 2025.
- Harley-Davidson enters a strategic partnership with PIMCO, transforming HDFS into a capital-light business.
- Sonic Automotive, a US retailer, operates multiple Harley-Davidson dealerships, with David B. Smith serving as its CEO.
- Harley-Davidson is hosting regional events in Australia and New Zealand to raise funds for The Salvation Army services.