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  1. Harley-Davidson, based in Milwaukee, is facing industry rivalry which has escalated through aggressive advertising campaigns.

Market demands forced Harley-Davidson to undergo a technological paradigm shift.

1 report, 1 independent Updated Aug 5
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What happened

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Market demands forced Harley-Davidson to undergo a technological paradigm shift.

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What this event is mainly about
Harley-Davidson

How it developed

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  1. Harley-Davidson faces competitive pressure from cheaper alternatives offered by manufacturers in Japan and Europe.Sub-event
  2. Harley-Davidson is shifting its technology in response to market demands.1 source

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Harley-Davidson, based in Milwaukee, is facing industry rivalry which has escalated through aggressive advertising campaigns. All 1 developments

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