New Balance.
American footwear manufacturer
- Reports this week
- 2
- Active events
- 2
- Connections
- 67
What's happening
Active this week
Earlier this month
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Major apparel companies including Adidas, Nike, New Balance, and Patagonia are capitalizing on market opportunities in North America.Some support2 reports6 developments inside
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Amazon is featuring Pureology, New Balance, and Shark products during its current sales event.Some support1 report
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The Defense Logistics Agency (DLA) contracted New Balance to supply military footwear.Some support2 reports
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Nike and New Balance are experiencing a market shift as they adapt to new competitive landscapes and consumer demands.Some support1 report1 development inside
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Nike and New Balance were both featured in a top sneaker list.Some support1 report
One to three months ago
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Nike, Lululemon, and New Balance are facing market saturation and strategic pivots as competitors gain ground during Nike's decline.Some support2 reports
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Royal Marsden Cancer Charity is raising funds and awareness by partnering with Princess Kate and testing running gear from New Balance for high-profile visibility.Well supported4 reports1 development inside
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New Balance launched a product and delivered brand activations in London.Some support2 reports
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New Balance shoes challenged the standards set by World Athletics.Some support1 report
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Journeys stores are featuring staple brands like Converse and New Balance, and the retailer hired staff from Foot Locker.Some support2 reports
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Far-right groups are using Lonsdale and New Balance logos as dog whistles, while researchers monitor right-wing extremism in Germany.Some support1 report
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Adidas, Nike, ASICS, and New Balance promoted products during back-to-school sales.Some support2 reports1 development inside
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Sydney McLaughlin-Levrone launched a signature collection with New Balance.Some support2 reports
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New Balance has launched a product that is exclusively available in the North American market.Some support1 report
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New Balance and Aimé Leon Dore successfully launched a new product line through a brand collaboration.Some support2 reports
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ASICS, New Balance, and Adidas AG are featured in the major Nordstrom Anniversary Sale.Some support1 report
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New Balance introduced a new model of their Ellipse running shoe, focusing on incorporating fun into the design.Some support1 report
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New Balance, headquartered in the New England region, leverages its regional identity in its operations.Some support2 reports1 development inside
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New Balance is expanding its presence in Los Angeles and has a store on Sunset Boulevard, while also noting its connection to Boston.Some support1 report
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New Balance and JJJJound are collaborating, leading to hype sneaker sales, with JJJJound originating as an online moodboard.Some support1 report
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Charlotte Tilbury, New Balance, and UNIQLO are all featured in related sale promotions.Some support1 report1 development inside
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Hailey Bieber favors New Balance sneakers.Some support1 report
Gone quiet
No new reports in 90+ days-
New Balance shifted operations to an expanded plant located in Skowhegan.Some support1 report
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New Balance products are currently available for sale on Amazon.Some support2 reports
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ALD is collaborating with New Balance on performance trainers.Some support1 report
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Amazon is hosting Prime Day in Australia, featuring sales on discounted luxury eyewear (Ray-Ban) and activewear (New Balance).Some support1 report
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Brigham's program utilized shoes that were donated by New Balance.Some support1 report
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Skechers, Amazon, and New Balance are leveraging the Prime Day sale to drive consumer demand.Some support2 reports
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Susan Collins' office is seeking town land and infrastructure funding to help New Balance expand production and potentially donate a shuttered factory to the town.Some support2 reports
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Brooks hires New Balance alumnus Claire Wood as VP of footwear product strategy amid market shifts in the athletic footwear industry.Some support2 reports
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A specific comparison was made between a pair of New Balance shoes and the reliability of a car model.Some support1 report
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New Balance sponsors a global decarbonization initiative and runs a manufacturer climate action program.Some support1 report
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Marks & Spencer is reportedly stocking or investing in big names like New Balance.Some support1 report1 development inside
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Jim Davis is the owner and chairman of New Balance and recently donated to Collins' super PAC.Some support1 report
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New Balance operates with manufacturing facilities located in Maine, while the company maintains its headquarters in Boston.Well supported4 reports
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JD Sports acquired Hibbett, which has since partnered with Nike to sell products from brands including Jordan and New Balance.Speculative1 report
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Jerash Holdings manufactures apparel and goods for major brands including VF Corporation, New Balance, Skechers, and DKNY.Some support3 reports
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Freshworks software is reported to be fueling customer loyalty for major companies including Bridgestone, New Balance, Nucor, S&P Global, and Sony Music.Some support4 reports
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Business facts detail that Nauta serves customers like New Balance and Moët & Chandon, while Performance Food Group acquired José Santiago.Some support1 report
No events began in the chosen period. Widen it, or reset.
Around New Balance this week
News at the entities that move New Balance most-
Nike OperationalNike is pursuing a collaboration with MoMA and released a new 'Kenya' colorway, while also maintaining partnerships with Highsnobiety.Moves New Balance
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Amazon Operational3M gave Amazon a warrant for an expanded commercial relationship and agreed to purchase Trumid for $1.97 billion.Moves New Balance
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Freshworks StructuralFreshworks signed an agreement to acquire Torii.Moves New Balance
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Foot Locker TransactionalNike pulled products from Foot Locker on October 16, 2026.Moves New Balance
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Highsnobiety OperationalHighsnobiety is receiving commission from purchases of Wales Bonner x adidas products.Moves New Balance
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company StructuralA company's shares were listed on the Mexican Stock Exchange on October 1, 2026.Moves New Balance
Connections
The 40 strongest of 67, analyzed from the reporting. The bars show how strongly a change on one side reaches the other.-
Jim Davis Structural
Jim Davis serves as the owner and chairman of New Balance.
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Nike Operational
Nike and New Balance are direct competitors actively vying for market share in the athletic footwear industry.
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Amazon Operational
Amazon functions as a major retail platform for New Balance, actively selling and promoting the brand's products during sales events.
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Sydney McLaughlin-Levrone Transactional
New Balance is launching a signature collection in partnership with athlete Sydney McLaughlin-Levrone.
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Skowhegan Structural
New Balance has established and expanded operational facilities within the town of Skowhegan.
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Freshworks Structural
New Balance utilizes Freshworks' CX and EX software for customer loyalty and service efficiency.
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Aminé Operational
Aminé is collaborating with New Balance on the design and execution of a new product colorway.
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Journeys Operational
Journeys operates as a retailer that sells New Balance products through a long-standing commercial partnership.
Show all 40 connections
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company Structural
A relies on companies like B within its supply chain for manufacturing sportswear.
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San Antonio Shoemakers Operational
Both companies actively compete for DLA manufacturing contracts.
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World Athletics Structural
New Balance products are subject to and challenge the standards set by World Athletics.
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Foot Locker Transactional
Foot Locker actively promotes New Balance products as part of back-to-school sales initiatives.
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Famous Footwear Operational
Famous Footwear operates as a retailer, selling products manufactured by New Balance, which drives Famous Footwear's growth.
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Highsnobiety Operational
Highsnobiety promotes New Balance footwear releases.
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UNIQLO Operational
The companies are active competitors in the retail market, observed to participate in shared sales promotions.
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Defense Logistics Agency Transactional
New Balance holds a contract with the Defense Logistics Agency to supply military footwear.
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Princess Kate Transactional
Princess Kate is currently testing New Balance running gear for high-profile visibility.
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Macy Transactional
Macy's acts as a retailer for New Balance apparel.
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New England Shared context
New Balance is headquartered in and utilizes facilities within the New England region.
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Louis Vuitton Operational
Both Louis Vuitton and New Balance compete in the market by capitalizing on current fashion trends.
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Steve Jobs Mentioned together
New Balance utilized a promotional campaign to recreate an iconic photo of Steve Jobs.
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Todd Snyder Mentioned together
Both entities are thematically grouped as fashion and apparel brands.
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Brooks Mentioned together
Brooks hired Claire Wood, who previously worked at New Balance.
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Brigham Transactional
Brigham's program utilized shoes that were donated by New Balance.
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Charlotte Tilbury Mentioned together
Both Charlotte Tilbury and New Balance are featured together in related sale promotions.
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Cheshire County Transactional
New Balance donates sneakers to students in Cheshire County.
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Marks & Spencer Structural
Marks & Spencer stocks New Balance products as part of its retail offering.
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North America Shared context
New Balance utilizes North America as a key market for exclusive product releases.
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New York City Shared context
New Balance operates within the market context of New York City.
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Boston Shared context
New Balance is headquartered in the city of Boston.
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Dolce & Gabbana Mentioned together
Both brands are noted for utilizing trending color palettes.
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Los Angeles Shared context
New Balance is expanding its presence and operations within the Los Angeles area.
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Zegna Mentioned together
Both Zegna and New Balance were noted for featuring similar color trends.
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England Shared context
New Balance manufactures some of its styles in England.
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Maine Shared context
New Balance maintains manufacturing facilities within the state of Maine.
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Hailey Bieber Mentioned together
Hailey Bieber is observed favoring New Balance sneakers.
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London Shared context
New Balance operates within London, using the city as the setting for product launches.
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Jobs Mentioned together
New Balance has created a subtle homage to Jobs in its products.
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Topo Mentioned together
The provided evidence does not describe a relationship between Topo and New Balance.
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Dieter Rampl Mentioned together
The provided evidence does not contain any information linking New Balance and Dieter Rampl.
History
Events by the month they beganOctober 2026
3 eventsSeptember 2026
6 events- The Defense Logistics Agency (DLA) contracted New Balance to supply military footwear.
- Nike and New Balance were both featured in a top sneaker list.
- Nike, Lululemon, and New Balance are facing market saturation and strategic pivots as competitors gain ground during Nike's decline.
- New Balance launched a product and delivered brand activations in London.
- New Balance shoes challenged the standards set by World Athletics.
- Journeys stores are featuring staple brands like Converse and New Balance, and the retailer hired staff from Foot Locker.
August 2026
8 events- Nike and New Balance are experiencing a market shift as they adapt to new competitive landscapes and consumer demands.
- Far-right groups are using Lonsdale and New Balance logos as dog whistles, while researchers monitor right-wing extremism in Germany.
- Adidas, Nike, ASICS, and New Balance promoted products during back-to-school sales.
- Sydney McLaughlin-Levrone launched a signature collection with New Balance.
- New Balance has launched a product that is exclusively available in the North American market.
- New Balance and Aimé Leon Dore successfully launched a new product line through a brand collaboration.
- ASICS, New Balance, and Adidas AG are featured in the major Nordstrom Anniversary Sale.
- New Balance introduced a new model of their Ellipse running shoe, focusing on incorporating fun into the design.
Show 2 earlier months
July 2026
9 events- Royal Marsden Cancer Charity is raising funds and awareness by partnering with Princess Kate and testing running gear from New Balance for high-profile visibility.
- New Balance is expanding its presence in Los Angeles and has a store on Sunset Boulevard, while also noting its connection to Boston.
- New Balance and JJJJound are collaborating, leading to hype sneaker sales, with JJJJound originating as an online moodboard.
- Charlotte Tilbury, New Balance, and UNIQLO are all featured in related sale promotions.
- Hailey Bieber favors New Balance sneakers.
- New Balance shifted operations to an expanded plant located in Skowhegan.
- New Balance products are currently available for sale on Amazon.
- ALD is collaborating with New Balance on performance trainers.
- Amazon is hosting Prime Day in Australia, featuring sales on discounted luxury eyewear (Ray-Ban) and activewear (New Balance).
June 2026
15 events- Major apparel companies including Adidas, Nike, New Balance, and Patagonia are capitalizing on market opportunities in North America.
- New Balance, headquartered in the New England region, leverages its regional identity in its operations.
- Brigham's program utilized shoes that were donated by New Balance.
- Skechers, Amazon, and New Balance are leveraging the Prime Day sale to drive consumer demand.
- Susan Collins' office is seeking town land and infrastructure funding to help New Balance expand production and potentially donate a shuttered factory to the town.
- Brooks hires New Balance alumnus Claire Wood as VP of footwear product strategy amid market shifts in the athletic footwear industry.
- A specific comparison was made between a pair of New Balance shoes and the reliability of a car model.
- New Balance sponsors a global decarbonization initiative and runs a manufacturer climate action program.
- Marks & Spencer is reportedly stocking or investing in big names like New Balance.
- Jim Davis is the owner and chairman of New Balance and recently donated to Collins' super PAC.
- New Balance operates with manufacturing facilities located in Maine, while the company maintains its headquarters in Boston.
- JD Sports acquired Hibbett, which has since partnered with Nike to sell products from brands including Jordan and New Balance.
- Jerash Holdings manufactures apparel and goods for major brands including VF Corporation, New Balance, Skechers, and DKNY.
- Freshworks software is reported to be fueling customer loyalty for major companies including Bridgestone, New Balance, Nucor, S&P Global, and Sony Music.
- Business facts detail that Nauta serves customers like New Balance and Moët & Chandon, while Performance Food Group acquired José Santiago.