Nike and New Balance are experiencing a market shift as they adapt to new competitive landscapes and consumer demands.
1 report, 1 independent
Updated Aug 25
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What happened
Nike and New Balance are experiencing a market shift as they adapt to new competitive landscapes and consumer demands.
Who's involved
What this event is mainly aboutHow it developed
Newest first. Tap a step to see who reported it.- Nike and New Balance were both featured in a top sneaker list.Sub-event
Market shift from titans to newcomers for Nike and New Balance.1 source
Keep exploring
Part of
Major apparel companies including Adidas, Nike, New Balance, and Patagonia are capitalizing on market opportunities in North America.Also in this story
- Cotopaxi, Nike, and Patagonia are founding cohort members of MAA to collaborate on reducing microfiber pollution.
- Adidas and Nike are expanding their product lines into multi-terrain running shoes.
- Adidas AG is seeing successful sales traction for its popular loafers and boat shoe styles in the retail market.
- REI is selling the Supernova Rise 3 shoe, which was produced by Adidas AG.
The entities involved
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Nike
American athletic equipment company
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New Balance
American footwear manufacturer
Related events
- Nike, PayPal, and Nvidia are struggling in the market as consumer sentiment shifts between tech and apparel.
- Nike is losing market share to its rival Adidas.
- Nike CEO Elliott Hill noted that the company is oversupplying iconic retro products.
- CEO Elliott Hill is leading a product innovation push at Nike amid ongoing sales declines.