Reformation.
Women's Clothing and Accessories
- Reports this week
- 1
- Active events
- 2
- Connections
- 36
What's happening
Active this week
Earlier this month
One to three months ago
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Daily Mail reports on fashion trends originating from Copenhagen, with Reformation featuring in related shopping guides.Some support1 report
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Reformation and Balenciaga were both featured in a high-end fashion context on August 8, 2026.Some support1 report
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Reformation founded a boutique in Los Angeles on June 1, 2026.Some support2 reports
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Town & Country published book insights from Sasha Chermayeff, and Instagram featured Reformation clothing.Some support1 report
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Reformation debuted on the NYSE after a successful IPO raise, backed by private equity firm Permira. The company's CEO, Yael Aflalo, stepped down amid controversy.Some support1 report
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Reformation, Zara, and UNIQLO are discussed in the context of how viral trends can lead to negative product outcomes, despite being successful fashion brands.Some support1 report
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The womenswear retailer Reformation secured approval to list its shares on the NYSE as part of its IPO.Well supported7 reports1 development inside
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Reformation conducted its first day of trading on the New York Stock Exchange, backed by Permira.Some support3 reports
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Reformation, a company influenced by SpaceX launches, is attracting attention as a potential IPO candidate, backed by private equity firm Permira and involving founder Elon Musk.Well supported5 reports
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Nordstrom is hosting sales events that are featuring products from Reformation, Reiss, and Mango.Well supported4 reports
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The historical roots of the Dutch resistance against Spanish conquest, fueled by the Reformation, involving the entity PIK.Some support1 report
Gone quiet
No new reports in 90+ daysNo events began in the chosen period. Widen it, or reset.
Around Reformation this week
News at the entities that move Reformation most-
Morgan Stanley TransactionalFinancial firms including Morgan Stanley, Truist Financial, Jefferies Financial Group, and CIBC issued rating and price objective updates for Clearway Energy.Moves Reformation
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New York Stock Exchange StructuralThe Fidelis Partnership is incorporating in Bermuda and filing for an initial public offering on the NYSE, with principal offices in London and a main office in Dublin.Moves Reformation
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Taylor Swift TransactionalA publisher is preparing a biography of Taylor Swift, following an interview with various musical artists.Moves Reformation
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RBC Capital Markets TransactionalFinancial institutions like RBC and Macquarie maintained 'outperform' ratings amid dashed hopes for a Strait of Hormuz reopening.Moves Reformation
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Birkenstock OperationalBirkenstock noted recent openings in Boulder, Colorado.Moves Reformation
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Amazon OperationalNvidia is expanding its platform deployment across major cloud providers, including Google Cloud and Microsoft Azure.Moves Reformation
Connections
The 31 strongest of 36, analyzed from the reporting. The bars show how strongly a change on one side reaches the other.-
Permira Structural
Permira holds a majority and controlling ownership stake in Reformation, a relationship established in 2019.
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New York Stock Exchange Structural
Reformation gained market access and began trading as a publicly listed company on the New York Stock Exchange.
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Morgan Stanley Transactional
The companies are engaged in a high-stakes transactional relationship regarding the proposed Initial Public Offering (IPO) of Reformation, with Morgan Stanley serving as the underwriter.
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Yael Aflalo Structural
A is the founder and major shareholder of B, establishing a foundational and ongoing dependency.
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RBC Capital Markets Transactional
Reformation engaged RBC Capital Markets to provide financial services, culminating in the joint bookrunner role for a proposed IPO.
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Taylor Swift Transactional
A specific marketing partnership where Taylor Swift promotes the Reformation brand through her personal image.
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Walmart Structural
A sells its products through Walmart's retail locations, establishing a distribution dependency.
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Nordstrom Transactional
The entities are engaged in a current commercial partnership where A offers products featured during B's sales events, including early fall arrivals.
Show all 31 connections
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Birkenstock Operational
The entities are direct competitors in the market and are frequently used as performance benchmarks during Initial Public Offerings (IPOs).
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Mytheresa Operational
The two companies are active competitors in the luxury market, with evidence showing one currently ranks behind the other in valuation.
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LuxExperience Operational
The two companies are direct competitors in the market, with evidence suggesting Reformation ranks below LuxExperience in valuation.
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BREBECK Composite Operational
Reformation and BREBECK Composite engage in affiliate partnerships within the high-end fashion market.
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Amazon Operational
Reformation competes with Amazon's offerings by providing budget alternatives within the Amazon market ecosystem.
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Kacey Musgraves Mentioned together
A's apparel line drew criticism regarding limited sizing.
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Elon Musk Operational
The relationship is inferred from a single snapshot noting competitive market activity influenced by major industry events.
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Mango Operational
Both companies compete in the trending apparel market by offering similar product lines.
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Neil Saunders Mentioned together
Neil Saunders provided support for Reformation's proposed valuation.
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J.Crew Operational
Both Reformation and J.Crew compete in the high-low fashion market segment.
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Zara Mentioned together
Both companies operate in a market susceptible to negative outcomes driven by viral trends.
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Jenna Bush Hager Mentioned together
Co-mentioned as entities sharing a specific fashion aesthetic.
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Financial District Shared context
The company Reformation was physically located in the Financial District for a professional photoshoot.
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Copenhagen Mentioned together
Reformation is featured in shopping guides based on trends observed in Copenhagen.
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Instagram Mentioned together
The brand utilized the platform by having its content featured in a shared reel.
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Pinterest Mentioned together
Reformation styles are referenced and tracked on the Pinterest platform.
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UNIQLO Mentioned together
Both companies are thematically grouped as successful low-maintenance fashion brands.
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Umbro Operational
The companies have announced a collaboration for the Spectator Sport franchise.
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Los Angeles Shared context
Reformation is a company that is based and operates within Los Angeles.
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Balenciaga Mentioned together
Reformation and Balenciaga are co-mentioned in articles discussing the high-end fashion context.
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Citigroup Mentioned together
Citigroup is noted for assuming a joint bookrunner role in an IPO.
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Netherlands Mentioned together
A was a factor in religious resistance against Spain, but the evidence does not establish a direct functional link or co-mention with the Netherlands.
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Kriti Gupta Mentioned together
No evidence found linking Reformation and Kriti Gupta.
History
Events by the month they beganSeptember 2026
2 eventsAugust 2026
4 events- Daily Mail reports on fashion trends originating from Copenhagen, with Reformation featuring in related shopping guides.
- Reformation and Balenciaga were both featured in a high-end fashion context on August 8, 2026.
- Town & Country published book insights from Sasha Chermayeff, and Instagram featured Reformation clothing.
- Reformation debuted on the NYSE after a successful IPO raise, backed by private equity firm Permira. The company's CEO, Yael Aflalo, stepped down amid controversy.
July 2026
6 events- Amazon is offering cheaper alternatives to designer brands, while Jenna Bush Hager has been seen wearing styles similar to Reformation.
- Reformation, Zara, and UNIQLO are discussed in the context of how viral trends can lead to negative product outcomes, despite being successful fashion brands.
- The womenswear retailer Reformation secured approval to list its shares on the NYSE as part of its IPO.
- Reformation conducted its first day of trading on the New York Stock Exchange, backed by Permira.
- Nordstrom is hosting sales events that are featuring products from Reformation, Reiss, and Mango.
- The historical roots of the Dutch resistance against Spanish conquest, fueled by the Reformation, involving the entity PIK.
Show 1 earlier month
June 2026
4 events- Reformation founded a boutique in Los Angeles on June 1, 2026.
- Reformation, a company influenced by SpaceX launches, is attracting attention as a potential IPO candidate, backed by private equity firm Permira and involving founder Elon Musk.
- Reformation and Monos collaborated on a capsule collection and shared a commitment to sustainability.
- Reformation apparel line faced criticism over limited sizing while selling products through Walmart.