Birkenstock.
German shoe manufacturer
- Reports this week
- 2
- Active events
- 1
- Connections
- 94
What's happening
Earlier this month
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Birkenstock debuted a luxury line where Reebok products were featured as easy-on shoes, in collaboration with Parisian fashion house Celine.Some support1 report
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Alexandre Arnault, who previously served on the Birkenstock and Carrefour boards, joins the Nike board of directors.Well supported3 reports
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Birkenstock maintains six production facilities in Germany.Some support1 report
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Both Birkenstock and Ralph Lauren are companies operating in the consumer discretionary sector.Some support1 report
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Nature's Garden Natural Foods & Shoes in Vermont stocks Birkenstock sandals and Darn Tough socks.Some support1 report
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Birkenstock reported revenue growth in Americas, APAC, and Europe, driven by regional performance, with Oliver Reichert as CEO.Well supported3 reports
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Staub, J.Crew, Birkenstock, and Stanley are currently running seasonal sales and selling consumer goods in the retail market.Some support1 report1 development inside
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Daily Mail is curating products for a Labor Day and weekend sale featuring brands like Birkenstock and QVC.Some support1 report
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An insider at Birkenstock sold 30,000 shares of the company stock on September 1, 2026.Some support1 report
One to three months ago
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Celebrities are adopting Birkenstock footwear, and Julia Roberts has been named a Lancôme ambassador.Some support1 report
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Landau recommended Birkenstock for arch support on August 13, 2026.Some support1 report
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Reichert is the chief executive officer of Birkenstock, and the company has a store in Milan.Some support2 reports1 development inside
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Oliver Reichert, CEO of Birkenstock, commented on the company's strong performance.Some support1 report
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Nike and Birkenstock are now operating in the luxury goods market segment.Some support3 reports
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Benzinga reported on Birkenstock stock rating, noting that Raymond James Financial started coverage and William P. Blair rated the company.Some support2 reports
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Birkenstock and Fossil Group, Inc. are both companies operating in the consumer discretionary sector.Some support3 reports
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Both Vibram and Birkenstock are cited in rising comfort footwear trends.Some support1 report
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Birkenstock opened a new store in Madrid, Spain, confirming Spain as one of the company's most dynamic markets in Europe.Some support1 report
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Bernard Arnault is facing tax scrutiny regarding his roles as CEO of LVMH and his minority investments in Birkenstock and Hermes.Well supported4 reports
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Royal Bank of Canada modified its holdings in Birkenstock, with the SEC filing providing details about the Healthcare of Ontario Pension Plan Trust Fund's position.Some support1 report
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High-end fashion collaborations are reported to be boosting brand appeal for companies like Birkenstock.Some support1 report
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UBS released multiple stock picks, noting Groupe Dynamite as the worst performer and seeing turnaround potential in Boot Barn.Some support1 report
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Birkenstock launched a new collection incorporating regional silhouettes, promoted through Highsnobiety.Some support1 report
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Birkenstock reported improved sales in Europe while UBS tracks consumer spending amid Middle East conflict inflation fears.Some support1 report
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Zappos, Amazon, and Nordstrom are currently selling Birkenstock sandals.Some support1 report
Gone quiet
No new reports in 90+ days-
Gigi Hadid and other celebrities are endorsing Birkenstock Arizonas through usage, while the brand is also being featured in Vogue offices.Some support2 reports
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The author made a purchase of Birkenstock staples using Amazon on June 22, 2026.Some support1 report
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Araceli Martínez-Olguín and Birkenstock were mentioned in an article on June 21, 2026, but no specific action was detailed.Some support5 reports
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The Bank of France warned of persistent energy shocks, Birkenstock issued a large bond, and SpaceX's valuation surpassed Amazon's.Some support1 report
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Birkenstock made a required filing with the Securities and Exchange Commission regarding public company disclosures on June 16, 2026.Some support1 report
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Infringement lawsuit against Birkenstock led to court-ordered raids on July 8, 2025.Speculative1 report
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Birkenstock products are being assembled in Europe.Some support1 report
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Birkenstock was included in the S&P 500 index, while the Tech sector contributed and the Energy sector caused drag.Some support1 report
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Birkenstock announced its financial results from London on August 14, 2025.Some support1 report
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Strong consumer demand supported Birkenstock sales on August 15, 2025.Some support1 report
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UBS analyst raised price target on Birkenstock.Some support1 report
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Birkenstock is expanding its U.S. retail footprint, led by David Kahan as president of Birkenstock Americas and Oliver Reichert as chief of the Americas segment.Some support1 report
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Birkenstock announced plans to expand its presence and operations within the Dutch market.Some support1 report
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Telsey Advisory maintained a Buy rating on Birkenstock on August 29, 2025.Some support1 report
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Goldman Sachs maintained a Buy rating on Birkenstock on September 2, 2025.Some support1 report
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A dress featuring eye-catching black-and-white embroidery and a comfort-first design is noted, involving Isabel Marant and Birkenstock.Some support1 report
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Anais purchased footwear from the company Birkenstock on May 27, 2026.Some support1 report
No events began in the chosen period. Widen it, or reset.
Around Birkenstock this week
News at the entities that move Birkenstock most-
Securities and Exchange Commission StructuralBlackRock, the manager of the iShares Core MSCI EAFE ETF, has made required filings with the Securities and Exchange Commission regarding institutional holdings.Moves Birkenstock
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Shop Pay StructuralA new AI agent named Muse has been launched, with Sentinel agent integration and future payment processing planned through Shop Pay and Stripe.Moves Birkenstock
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Amazon OperationalNvidia is expanding its platform deployment across major cloud providers, including Google Cloud and Microsoft Azure.Moves Birkenstock
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Vogue OperationalPenn photographed Balenciaga and Issey Miyake's collections for Vogue magazine on September 27, 2026.Moves Birkenstock
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M&S OperationalClaudia Winkleman's style is inspiring M&S purchases, and she is hosting the new series of Celebrity Traitors.Moves Birkenstock
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Europe Shared contextThe European Central Bank is forced to raise interest rates due to energy price shocks from the Iran war and an influx of Chinese exports.Moves Birkenstock
Connections
The 40 strongest of 94, analyzed from the reporting. The bars show how strongly a change on one side reaches the other.-
Michael Burry Transactional
Michael Burry increased his investment stake in Birkenstock, reaching 5.2% of the company.
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Oliver Reichert Structural
Oliver Reichert holds the formal leadership position of CEO and Chief of Americas segment at Birkenstock.
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Securities and Exchange Commission Structural
Birkenstock operates under the regulatory oversight and filing requirements of the Securities and Exchange Commission.
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Famous Footwear Structural
Famous Footwear operates as a reseller of Birkenstock products, creating a market dependency.
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Reichert Structural
Reichert serves as the Chief Executive Officer of Birkenstock.
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Shop Pay Structural
Birkenstock utilizes Shop Pay as a payment solution for its transactions.
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Amazon Operational
Amazon functions as a key retail sales channel and platform for Birkenstock products.
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M&S Operational
The entities are direct market competitors, with M&S leveraging its budget-friendly positioning against Birkenstock's premium market segment.
Show all 40 connections
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Adidas Operational
Both companies are currently competing for market share by being stocked in the same flagship retail locations.
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Alexandre Structural
Alexandre previously served as a member of the Birkenstock board of directors.
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Nordstrom Transactional
Nordstrom is currently selling Birkenstock sandals, indicating a commercial sales partnership between the two companies.
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Zappos Operational
Zappos operates as a retailer distributing Birkenstock sandals.
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Anais Transactional
Anais purchased footwear from the company Birkenstock.
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Bernard Arnault Structural
Bernard Arnault holds a minority investment in Birkenstock.
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Europe Shared context
Birkenstock operates, sells, and assembles products within the geographical and economic context of Europe.
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Vogue Operational
Birkenstock products are featured in Vogue offices.
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Gigi Hadid Shared context
Gigi Hadid utilizes Birkenstock Arizonas, functioning as a brand ambassador for the company.
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William P. Blair Transactional
William Blair issued a professional stock rating regarding Birkenstock.
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Royal Bank of Canada Structural
RBC holds a financial stake in Birkenstock, influencing its market presence.
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Reformation Operational
The entities are direct competitors in the market and are frequently used as performance benchmarks during Initial Public Offerings (IPOs).
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Stanley Operational
Both companies operate as competitors, selling consumer goods within the shared retail market.
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Landau Mentioned together
Landau recommends Birkenstock for arch support.
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Raymond James Financial Mentioned together
Raymond James Financial provides financial research reports and stock coverage for Birkenstock.
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Benzinga Mentioned together
Benzinga reports on Birkenstock's financial results and stock ratings.
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Vibram Mentioned together
Both brands are cited in articles discussing rising comfort footwear trends.
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Boulder Shared context
Birkenstock has established a physical presence in Boulder, Colorado.
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UBS Mentioned together
UBS financial analysts have publicly tracked and commented on Birkenstock's market potential and global expansion plans.
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Apac Shared context
Birkenstock operates within the APAC market context.
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Naples Mentioned together
Birkenstock draws thematic inspiration from the regional characteristics and silhouettes of Naples for its new product collections.
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Madrid Shared context
Birkenstock established a retail presence (a new store) in the market of Madrid.
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Spain Shared context
Birkenstock operates within the market context of Spain.
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Repetto Operational
Repetto and Birkenstock are linked through high-end fashion collaborations that boost brand appeal.
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QVC Transactional
QVC features Birkenstock products during weekend sales.
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Reebok Operational
Reebok products are described using terminology associated with Birkenstock's style and market positioning.
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Nike Mentioned together
Both Nike and Birkenstock are noted as operating within the competitive shoe and luxury goods market segments.
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Mattel Mentioned together
Birkenstock is mentioned as a potential brand inclusion in the conceptual universe of the Barbie movie vision.
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Arizona Shared context
Birkenstock operates within the geographical and market context of Arizona.
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Boston Shared context
Birkenstock operates within the Boston region as part of its expanding U.S. retail footprint and incorporates regional silhouettes.
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Greta Gerwig Mentioned together
The brand served as a source of inspiration for the creative vision behind the Barbie story.
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Americas Shared context
Birkenstock's revenue growth is reported within the economic context of the Americas region.
History
Events by the month they beganSeptember 2026
8 events- Birkenstock noted recent openings in Boulder, Colorado.
- Birkenstock debuted a luxury line where Reebok products were featured as easy-on shoes, in collaboration with Parisian fashion house Celine.
- Alexandre Arnault, who previously served on the Birkenstock and Carrefour boards, joins the Nike board of directors.
- Birkenstock maintains six production facilities in Germany.
- Both Birkenstock and Ralph Lauren are companies operating in the consumer discretionary sector.
- Nature's Garden Natural Foods & Shoes in Vermont stocks Birkenstock sandals and Darn Tough socks.
- Daily Mail is curating products for a Labor Day and weekend sale featuring brands like Birkenstock and QVC.
- An insider at Birkenstock sold 30,000 shares of the company stock on September 1, 2026.
August 2026
9 events- Birkenstock reported revenue growth in Americas, APAC, and Europe, driven by regional performance, with Oliver Reichert as CEO.
- Staub, J.Crew, Birkenstock, and Stanley are currently running seasonal sales and selling consumer goods in the retail market.
- Celebrities are adopting Birkenstock footwear, and Julia Roberts has been named a Lancôme ambassador.
- Landau recommended Birkenstock for arch support on August 13, 2026.
- Oliver Reichert, CEO of Birkenstock, commented on the company's strong performance.
- Nike and Birkenstock are now operating in the luxury goods market segment.
- Benzinga reported on Birkenstock stock rating, noting that Raymond James Financial started coverage and William P. Blair rated the company.
- Birkenstock and Fossil Group, Inc. are both companies operating in the consumer discretionary sector.
- Both Vibram and Birkenstock are cited in rising comfort footwear trends.
July 2026
8 events- Birkenstock opened a new store in Madrid, Spain, confirming Spain as one of the company's most dynamic markets in Europe.
- Bernard Arnault is facing tax scrutiny regarding his roles as CEO of LVMH and his minority investments in Birkenstock and Hermes.
- Royal Bank of Canada modified its holdings in Birkenstock, with the SEC filing providing details about the Healthcare of Ontario Pension Plan Trust Fund's position.
- High-end fashion collaborations are reported to be boosting brand appeal for companies like Birkenstock.
- UBS released multiple stock picks, noting Groupe Dynamite as the worst performer and seeing turnaround potential in Boot Barn.
- Birkenstock launched a new collection incorporating regional silhouettes, promoted through Highsnobiety.
- Birkenstock reported improved sales in Europe while UBS tracks consumer spending amid Middle East conflict inflation fears.
- Zappos, Amazon, and Nordstrom are currently selling Birkenstock sandals.
Show 1 earlier month
June 2026
18 events- Reichert is the chief executive officer of Birkenstock, and the company has a store in Milan.
- Gigi Hadid and other celebrities are endorsing Birkenstock Arizonas through usage, while the brand is also being featured in Vogue offices.
- The author made a purchase of Birkenstock staples using Amazon on June 22, 2026.
- Araceli Martínez-Olguín and Birkenstock were mentioned in an article on June 21, 2026, but no specific action was detailed.
- The Bank of France warned of persistent energy shocks, Birkenstock issued a large bond, and SpaceX's valuation surpassed Amazon's.
- Birkenstock made a required filing with the Securities and Exchange Commission regarding public company disclosures on June 16, 2026.
- Infringement lawsuit against Birkenstock led to court-ordered raids on July 8, 2025.
- Birkenstock products are being assembled in Europe.
- Birkenstock was included in the S&P 500 index, while the Tech sector contributed and the Energy sector caused drag.
- Birkenstock announced its financial results from London on August 14, 2025.
- Strong consumer demand supported Birkenstock sales on August 15, 2025.
- UBS analyst raised price target on Birkenstock.
- Birkenstock is expanding its U.S. retail footprint, led by David Kahan as president of Birkenstock Americas and Oliver Reichert as chief of the Americas segment.
- Birkenstock announced plans to expand its presence and operations within the Dutch market.
- Telsey Advisory maintained a Buy rating on Birkenstock on August 29, 2025.
- Goldman Sachs maintained a Buy rating on Birkenstock on September 2, 2025.
- A dress featuring eye-catching black-and-white embroidery and a comfort-first design is noted, involving Isabel Marant and Birkenstock.
- Anais purchased footwear from the company Birkenstock on May 27, 2026.