Entities / Company
Mattel.
American multinational toy and entertainment company
- Reports this week
- 1
- Active events
- 4
- Connections
- 201
What's happening
Reports per dayLast 90 days
90 days agoDrag either end to show only events that began in that periodToday
Active this week
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Bill Kramer joined Parsons at Mattel.Some support1 report
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Disney Consumer Products (DCP) is undergoing a major organizational shift, moving from the Experiences division to the Studios umbrella, affecting product distribution through partners like Mattel, Lego, Walmart, and Target.Some support4 reports2 developments inside
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DC Comics, McFarlane Toys, and Mattel are involved in the action figure market, producing licensed products based on intellectual property.Some support2 reports5 developments inside
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Mattel acquired TLC in a stock deal.Some support2 reports
Earlier this month
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Mattel supports Save the Children's Christmas Jumper Day.Some support1 report
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Mattel announced partnerships with LeBron James and Lenny Kravitz, featuring them in the Kenbassador collection.Some support1 report
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Mattel is leveraging its properties to transform Barbie into a global doll property and managing American Girl as a doll brand.Well supported6 reports7 developments inside
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American Girl and Mattel collaborated on a new fashion line.Some support1 report
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Mattel launched a new fantasy toy line based on the Eternia property.Some support1 report1 development inside
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Mattel used Adam, a prince of Eternia, for a new action-figure line.Some support1 report
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Collectible items manufactured by Mattel debut a line blending storytelling with racing fandom, featuring Lightning McQueen at the Italian Grand Prix.Some support3 reports
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Aldi and Mattel partnered to release a new doll, celebrating the launch in an Aldi store in Barnet, London.Some support1 report
One to three months ago
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Mattel is partnering with Tonic to launch a limited edition line of children's vitamins.Some support1 report
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Mattel, Lego, and Hasbro are dominating the global toys market.Some support2 reports
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Mattel announced plans for a new attraction in Central Florida, specifically in Orlando, and filed the necessary plans with Orange County.Some support1 report
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Mattel released new Barbie dolls designed by Robert Best, referencing Los Angeles icons.Some support1 report
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Vans, Mattel, and other companies are producing and selling merchandise through Amazon retail links.Some support1 report1 development inside
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Mattel released a commemorative doll honoring Monroe, which is now available for sale on Amazon.Some support5 reports
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Mattel utilized Filmation to produce a toy line in 1983, demonstrating how original toy formats influenced later animation revivals.Some support1 report
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Mattel brings Eternia to Fortnite, and Ron Friedman is noted as the VP of Mattel Future Lab.Some support1 report1 development inside
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Warner Bros. is negotiating with Mattel over rights, with Gosling's salary demands impacting negotiations, while Gerwig and Baumbach are ready to write the sequel.Some support2 reports
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Mattel is producing Barbie Signature Series dolls featuring celebrities like Kylie Minogue, Miley Cyrus, Gloria Estefan, and Stevie Nicks.Some support6 reports
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Mattel created a commemorative doll celebrating Houston's legacy, which is now available at Target stores.Well supported13 reports
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Mattel sold a collectible doll through Amazon on August 1, 2026.Some support1 report
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Major toy companies like Hasbro, Mattel, and Lego are currently navigating market saturation, focusing on premium collectibles, and scaling up production.Some support1 report2 developments inside
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The financial troubles of a major toy retailer are impacting its key suppliers, including Lego, Mattel, and Hasbro, leading to lawsuits and owed payments.Some support1 report
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Mattel's strategizing contributed to the design work of Ken on January 28, 2024.Some support1 report1 development inside
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Promoted Roberto Stanichi to President and CMO at Mattel.Some support1 report
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Mattel is partnering to bring brand into film.Some support2 reports
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Mattel showcased products celebrating Universal Pictures films at the San Diego Convention Center on June 23, 2025.Speculative1 report1 development inside
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Mattel reimagines Universal Monsters characters for new products.Some support1 report
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John Cena promoted a film based on Mattel's toy brand.Some support2 reports
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Adobe's Firefly AI faces legal challenges and IP restrictions as companies like Disney and Mattel adopt its generative tools.Some support2 reports3 developments inside
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OpenAI and Mattel announced a partnership to integrate artificial intelligence into children's play products.Some support1 report
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Mattel, Lucha Libre AAA Worldwide, and WWE are partnering on a multi-year licensing agreement to produce action figures.Some support2 reports
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Nissan, Mattel, 7-Eleven, and partners are collaborating on limited edition diecast models based on the Nissan GT-R model.Some support1 report
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Anthony Ramos recently appeared on NBC's Tonight Show and is involved in new projects with Mattel, Disney+, and Lady Gaga.Some support1 report
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Trump issued multiple demands and threats to major corporations, including Mattel, Apple, Coca-Cola, and Walmart, regarding tariffs and business practices.Some support2 reports1 development inside
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Mattel has launched a brand ambassador competition involving its Hot Wheels line.Some support2 reports
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Miley Cyrus collaborated with Mattel on the signature Barbie doll design.Well supported7 reports
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Tiffany Smith is announced as a voice cast member for a reboot series involving Mattel.Some support3 reports
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Mattel is expanding its brand-centric business.Some support1 report1 development inside
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Mattel is utilizing the Zoey persona for product marketing, while court appeals regarding Neil Gaiman's lawsuit are published.Some support1 report
Gone quiet
No new reports in 90+ days-
Mattel released various collectibles on June 22, 2026, inspired by Netflix content, Hawkins, Paramount Pictures, and Porsche cars.Some support2 reports
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Mattel is hosting exclusive product reveals and sales events at the San Diego Convention Center.Some support2 reports
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An exhibition is being curated in Houston, driven by the growth of global brands and influenced by neoliberal policies.Some support1 report
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Mattel is hosting the MOTU reboot series for new audiences on YouTube.Some support3 reports
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eBay is selling Masters of the Universe playset lines on its online marketplace.Some support1 report
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Mattel is producing a movie based on the Masters of the Universe franchise.Some support4 reports
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Adam's scene became an early viral YouTube video, leading to a Mattel figure based on the meme and a San Diego Comic-Con exclusive.Some support1 report
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Andy Nguyen developed themed dining concepts in Atlanta, and Josh Silverman's previous employment at Mattel was noted.Some support1 report
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Barbie Dream Fest, a major event, is scheduled to debut in Fort Lauderdale.Some support1 report
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Bark, Hasbro, Mattel, Microsoft, and Monster Beverage were discussed on August 6, 2025, regarding their status in the consumer discretionary segment and thematic investing potential.Some support2 reports1 development inside
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Bark and Mattel were noted to operate within the toys and electronics industry.Some support1 report
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Audi and Mattel are collaborating to integrate Mattel's Pictionary game via the AirConsole platform into Audi vehicles for owners.Speculative1 report
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Monster Beverage, Microsoft, Hasbro, Mattel, and Funko were discussed on August 6, 2025, regarding their status as diverse winners in the consumer discretionary segment.Some support7 reports
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Mattel, a global children's entertainment company, was mentioned alongside ABM Industries and Jeff Bezos in reports from August 2025 regarding business competition and margins.Some support1 report1 development inside
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Mattel collaborated with Breakthrough T1D to design a doll, coinciding with CDC reports on US diabetes statistics.Speculative1 report
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Mattel is benefiting from the trends of onshoring and tariffs associated with the Trump administration, with UBS reiterating a Buy rating.Some support2 reports
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Mattel is producing a die-cast inspired by the Apple Original Films movie, which stars Brad Pitt and was directed by Joseph Kosinski.Speculative1 report
No events began in the chosen period. Widen it, or reset.
Around Mattel this week
News at the entities that move Mattel most-
Netflix OperationalHBO and Netflix are competing in the true crime documentary market, featuring a film on civil rights violations in Alabama.Moves Mattel
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Donald Trump StructuralThe Trump administration utilized the Department of Health & Human Services for an AI tool.Moves Mattel
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Walmart OperationalKraft Heinz is launching locally developed products and targeting expansion in North America through exclusive store channels.Moves Mattel
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OpenAI OperationalExperts, including Dario Amodei at Cornell University, warned about the power and limits of AI, specifically citing risks of AI taking control of the internet.Moves Mattel
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Miley Cyrus TransactionalMiley Cyrus is promoting her career through an exclusive interview with Elle, utilizing Instagram and fitness brand partners like Peloton.Moves Mattel
Connections
The 40 strongest of 201, analyzed from the reporting. The bars show how strongly a change on one side reaches the other.-
Ynon Kreiz Structural
Ynon Kreiz holds the executive leadership role as Chairman and CEO of Mattel, directing its operations and strategy.
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Isaias Structural
Isaias serves as the Executive Vice President and Chief Strategy Officer of Mattel.
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American Girl Structural
Mattel owns the American Girl brand, which is managed as part of Mattel's corporate portfolio.
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Barbie Structural
Mattel manages and produces the Barbie intellectual property across various media and product lines.
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Josh Silverman Structural
Josh Silverman holds the executive position of Chief Franchise Officer at Mattel.
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Robbie Brenner Structural
Robbie Brenner holds the formal executive role of President of Mattel Studios within Mattel.
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Netflix Operational
Mattel actively creates licensed collectibles and figures inspired by Netflix's intellectual property.
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Walmart Operational
Mattel sells its products through Walmart's retail channels as a major distribution partner.
Show all 40 connections
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Robert Best Structural
Robert Best holds senior executive and creative roles at Mattel, including Vice President and Creative Director.
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OpenAI Operational
OpenAI and Mattel are actively collaborating in a partnership to integrate AI tools into Mattel's children's toys and products.
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Fisher-Price Structural
Mattel owns and operates the Fisher-Price brand and product line.
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Dolls Structural
Dolls performance is a critical component of Mattel's segment sales, and Mattel manages the doll brand.
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Miley Cyrus Transactional
Miley Cyrus collaborated with Mattel on the design, production, and marketing of a signature collectible Barbie doll series.
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Donald Trump Structural
Donald Trump has threatened Mattel with high tariffs as part of shifting trade policy.
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Aldi Operational
The two companies formed a partnership to co-release a new doll product.
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Lucha Libre AAA Worldwide Structural
Mattel maintains a multi-year licensing agreement with Lucha Libre AAA Worldwide to incorporate iconic luchadors into its action figure product line.
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John Cena Operational
John Cena actively promotes Mattel's toy brands, which in turn produces licensed action figures of Cena.
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Orlando Operational
Mattel is actively developing and operating a major indoor waterpark project within the Orlando area.
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TLC Structural
Mattel acquired TLC in a stock deal, establishing a parent-subsidiary relationship.
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Gloria Estefan Structural
Mattel integrates Gloria Estefan's likeness and legacy into its signature doll series.
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Klaviyo Structural
Klaviyo provides customer experience and relationship-driven marketing services to Mattel.
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Rumi Operational
Mattel produces and markets merchandise featuring Rumi's persona in commercial product lines.
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Marilyn Transactional
Mattel produces and markets product lines, including dolls, that are directly inspired by the persona and legacy of Marilyn Monroe.
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Filmation Transactional
Mattel utilized Filmation's work and assets for a specific toy line produced in 1983.
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Universal Pictures Transactional
UP licenses its intellectual property to Mattel for the creation of branded collectibles and products.
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Stevie Nicks Operational
Mattel incorporates Stevie Nicks' likeness into its doll and Barbie product lines as part of an ongoing commercial partnership.
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DC Comics Transactional
DC Comics' license rights are forecasted to transfer to Mattel by the end of 2026.
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Porsche Transactional
Mattel produces Hot Wheels models utilizing Porsche's intellectual property under license.
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Hasbro Operational
Hasbro and Mattel are direct competitors operating in the consumer toys and electronics market, influencing each other through market actions and product releases.
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Tiffany Smith Structural
Mattel employs Tiffany Smith as a voice cast member for their reboot series and intellectual property.
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YouTube Structural
Mattel utilizes YouTube as a hosting platform for its intellectual property, including the MOTU reboot series.
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Eternia Mentioned together
Mattel produces toy series that are set within the fictional universe of Eternia.
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Amazon Operational
Mattel utilizes Amazon's e-commerce platform to market and sell its collectible doll products.
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7-Eleven Operational
7-Eleven and Mattel actively collaborate on limited edition diecast models.
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Diana Ross Structural
Mattel incorporates Diana Ross's persona into its Barbie Signature Series product line.
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Pixar Structural
Mattel produces merchandise inspired by intellectual property originating from Pixar.
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Mariah Carey Operational
Mariah Carey is featured in Mattel's doll series, indicating a product partnership.
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Adam Transactional
Mattel incorporated Adam's persona into its action figure product line.
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WWE Structural
Mattel produces licensed merchandise using WWE intellectual property under a global licensing agreement.
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Kane Parsons Operational
Kane Parsons engaged in professional discussions regarding the industry with the executive leadership of Mattel.
History
Events by the month they beganSeptember 2026
7 events- Bill Kramer joined Parsons at Mattel.
- Mattel acquired TLC in a stock deal.
- Mattel supports Save the Children's Christmas Jumper Day.
- Mattel announced partnerships with LeBron James and Lenny Kravitz, featuring them in the Kenbassador collection.
- American Girl and Mattel collaborated on a new fashion line.
- Mattel used Adam, a prince of Eternia, for a new action-figure line.
- Aldi and Mattel partnered to release a new doll, celebrating the launch in an Aldi store in Barnet, London.
August 2026
14 events- Disney Consumer Products (DCP) is undergoing a major organizational shift, moving from the Experiences division to the Studios umbrella, affecting product distribution through partners like Mattel, Lego, Walmart, and Target.
- Mattel launched a new fantasy toy line based on the Eternia property.
- Collectible items manufactured by Mattel debut a line blending storytelling with racing fandom, featuring Lightning McQueen at the Italian Grand Prix.
- Mattel is partnering with Tonic to launch a limited edition line of children's vitamins.
- Mattel announced plans for a new attraction in Central Florida, specifically in Orlando, and filed the necessary plans with Orange County.
- Mattel released new Barbie dolls designed by Robert Best, referencing Los Angeles icons.
- Vans, Mattel, and other companies are producing and selling merchandise through Amazon retail links.
- Mattel released a commemorative doll honoring Monroe, which is now available for sale on Amazon.
- Mattel utilized Filmation to produce a toy line in 1983, demonstrating how original toy formats influenced later animation revivals.
- Warner Bros. is negotiating with Mattel over rights, with Gosling's salary demands impacting negotiations, while Gerwig and Baumbach are ready to write the sequel.
- Mattel is producing Barbie Signature Series dolls featuring celebrities like Kylie Minogue, Miley Cyrus, Gloria Estefan, and Stevie Nicks.
- Mattel created a commemorative doll celebrating Houston's legacy, which is now available at Target stores.
- Mattel sold a collectible doll through Amazon on August 1, 2026.
- The financial troubles of a major toy retailer are impacting its key suppliers, including Lego, Mattel, and Hasbro, leading to lawsuits and owed payments.
July 2026
13 events- DC Comics, McFarlane Toys, and Mattel are involved in the action figure market, producing licensed products based on intellectual property.
- Mattel's strategizing contributed to the design work of Ken on January 28, 2024.
- Promoted Roberto Stanichi to President and CMO at Mattel.
- Mattel is partnering to bring brand into film.
- Mattel reimagines Universal Monsters characters for new products.
- John Cena promoted a film based on Mattel's toy brand.
- OpenAI and Mattel announced a partnership to integrate artificial intelligence into children's play products.
- Mattel, Lucha Libre AAA Worldwide, and WWE are partnering on a multi-year licensing agreement to produce action figures.
- Nissan, Mattel, 7-Eleven, and partners are collaborating on limited edition diecast models based on the Nissan GT-R model.
- Anthony Ramos recently appeared on NBC's Tonight Show and is involved in new projects with Mattel, Disney+, and Lady Gaga.
- Mattel has launched a brand ambassador competition involving its Hot Wheels line.
- Miley Cyrus collaborated with Mattel on the signature Barbie doll design.
- Tiffany Smith is announced as a voice cast member for a reboot series involving Mattel.
Show 1 earlier month
June 2026
26 events- Mattel is leveraging its properties to transform Barbie into a global doll property and managing American Girl as a doll brand.
- Mattel, Lego, and Hasbro are dominating the global toys market.
- Mattel brings Eternia to Fortnite, and Ron Friedman is noted as the VP of Mattel Future Lab.
- Major toy companies like Hasbro, Mattel, and Lego are currently navigating market saturation, focusing on premium collectibles, and scaling up production.
- Mattel showcased products celebrating Universal Pictures films at the San Diego Convention Center on June 23, 2025.
- Adobe's Firefly AI faces legal challenges and IP restrictions as companies like Disney and Mattel adopt its generative tools.
- Trump issued multiple demands and threats to major corporations, including Mattel, Apple, Coca-Cola, and Walmart, regarding tariffs and business practices.
- Mattel is expanding its brand-centric business.
- Mattel is utilizing the Zoey persona for product marketing, while court appeals regarding Neil Gaiman's lawsuit are published.
- Mattel released various collectibles on June 22, 2026, inspired by Netflix content, Hawkins, Paramount Pictures, and Porsche cars.
- Mattel is hosting exclusive product reveals and sales events at the San Diego Convention Center.
- An exhibition is being curated in Houston, driven by the growth of global brands and influenced by neoliberal policies.
- Mattel is hosting the MOTU reboot series for new audiences on YouTube.
- eBay is selling Masters of the Universe playset lines on its online marketplace.
- Mattel is producing a movie based on the Masters of the Universe franchise.
- Adam's scene became an early viral YouTube video, leading to a Mattel figure based on the meme and a San Diego Comic-Con exclusive.
- Andy Nguyen developed themed dining concepts in Atlanta, and Josh Silverman's previous employment at Mattel was noted.
- Barbie Dream Fest, a major event, is scheduled to debut in Fort Lauderdale.
- Bark, Hasbro, Mattel, Microsoft, and Monster Beverage were discussed on August 6, 2025, regarding their status in the consumer discretionary segment and thematic investing potential.
- Bark and Mattel were noted to operate within the toys and electronics industry.
- Audi and Mattel are collaborating to integrate Mattel's Pictionary game via the AirConsole platform into Audi vehicles for owners.
- Monster Beverage, Microsoft, Hasbro, Mattel, and Funko were discussed on August 6, 2025, regarding their status as diverse winners in the consumer discretionary segment.
- Mattel, a global children's entertainment company, was mentioned alongside ABM Industries and Jeff Bezos in reports from August 2025 regarding business competition and margins.
- Mattel collaborated with Breakthrough T1D to design a doll, coinciding with CDC reports on US diabetes statistics.
- Mattel is benefiting from the trends of onshoring and tariffs associated with the Trump administration, with UBS reiterating a Buy rating.
- Mattel is producing a die-cast inspired by the Apple Original Films movie, which stars Brad Pitt and was directed by Joseph Kosinski.