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DC Comics License Transfers from McFarlane Toys to Mattel by End of 2026

2 reports, 1 independent Updated Aug 1
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Reports
2
Developments
6
Repetition
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New informationRepeats or wire copies

AI-generated briefing. Brind wrote this from the reports listed below. It can be wrong. Each section says how much you can rely on it, and the sources are linked so you can check.

What happened

Some supportReported by 1 outlet

McFarlane Toys is concluding its DC Multiverse line, and the DC Comics license is scheduled to transfer to Mattel by the end of 2026. As part of its final run, McFarlane Toys released a Deluxe Theatrical DC Multiverse figure of Poison Ivy for $27.99, which arrives in October 2026.

From bleedingcool.com

Why it matters

Some supportBrind's analysis of the reports

The transfer of the DC Comics license to Mattel marks a significant shift in the action figure market. McFarlane Toys and Mattel are actively competing in this sector, and the license change increases competitive pressure in the industry.

From bleedingcool.com

Who's involved

  • DC ComicsThe owner of the intellectual property used in the collectible figures.
  • McFarlane ToysThe company producing licensed figures using DC Comics' intellectual property.
  • MattelThe company set to take over the DC Comics license rights from McFarlane Toys.

How it developed

Newest first. Tap a step to see who reported it.
  1. McFarlane Toys announces the release of new collector figures based on DC Comics intellectual property.Sub-event
  2. McFarlane Toys has released a collector figure of Mera, based on DC Comics intellectual property.Sub-event
  3. McFarlane Toys collaborates with DC Direct.Sub-event
  4. Hot Toys figures based on Batman property are driving sales within the DC Comics action figure market.Sub-event
  5. McFarlane Toys and INART unveiled new collectible action figures on August 1, 2026.Sub-event
  6. DC Comics, McFarlane Toys, and Mattel are competing in the action figure market using licensed IP.1 source

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Coverage

Newest first; wire copies grouped