Mattel is leveraging its properties to transform Barbie into a global doll property and managing American Girl as a doll brand.
6 reports, 6 independent
Updated Sep 3
Gone quiet
Reached 2 outlets in its first 24 hours
- Reports
- 6
- Developments
- 9
- Repetition
- 67%
New informationRepeats or wire copies
AI-generated analysis. Brind wrote this summary from the reports listed below. It can be wrong. Each section says how much you can rely on it, and the sources are linked so you can check.
What happened
Mattel is leveraging its properties to transform Barbie into a global doll property and managing American Girl as a doll brand.
Who's involved
What this event is mainly aboutHow it developed
Newest first. Tap a step to see who reported it.- American Girl and Mattel collaborated on a new fashion line.Sub-event
Mattel integrates American Girl into its portfolio, accompanied by executive changes and SEC filings.1 source
- Mattel is producing Barbie Signature Series dolls featuring celebrities like Kylie Minogue, Miley Cyrus, Gloria Estefan, and Stevie Nicks.Sub-event
- Tiffany Smith is announced as a voice cast member for a reboot series involving Mattel.Sub-event
- Miley Cyrus collaborated with Mattel on the signature Barbie doll design.Sub-event
- Mattel is selling products in Canada, Australia, and New Zealand through its brands.Sub-event
- The decline of the doll business contributed to the overall business challenges faced by Mattel in the North America segment.Sub-event
- Tim Hortons and Mattel are collaborating on a new doll line, which will be launched from a transformed restaurant location and inspired by superstar athletes.Sub-event
Show 1 earlier step
Mattel is transforming Barbie into a global doll property and managing American Girl.1 source
Keep exploring
The entities involved
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Mattel
American multinational toy and entertainment company
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Dolls
Nothing else this week.
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Barbie
Danish pornographic actress
Related events
- Mattel released new Barbie dolls designed by Robert Best, referencing Los Angeles icons.
- Mattel released a commemorative doll honoring Monroe, which is now available for sale on Amazon.
- Aldi and Mattel partnered to release a new doll, celebrating the launch in an Aldi store in Barnet, London.
- Mattel, Lego, and Hasbro are dominating the global toys market.
Coverage
Newest first; wire copies grouped- fool.com
- fortune.com
- theintelligencer.net
- jckonline.com
- Retail DiveMattel restructures its brand leadership team This story was originally published on Retail Dive. To receive daily news and insights, subscribe to our free daily Retail Dive newsletter. Mattel annou
- Business WireMattel Announces New Brand Organization Leadership and Marketing Integration; Roberto Stanichi Promoted to Newly Created Role of EVP and Chief Global Brand Officer -- Jamie Cygielman promoted to Glob