American Girl and Mattel collaborated on a new fashion line.
1 report, 1 independent
Updated Sep 1
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What happened
American Girl and Mattel collaborated on a new fashion line.
Who's involved
What this event is mainly aboutKeep exploring
Part of
Mattel is leveraging its properties to transform Barbie into a global doll property and managing American Girl as a doll brand.Also in this story
- Tiffany Smith is announced as a voice cast member for a reboot series involving Mattel.
- Miley Cyrus collaborated with Mattel on the signature Barbie doll design.
- Mattel is selling products in Canada, Australia, and New Zealand through its brands.
- The decline of the doll business contributed to the overall business challenges faced by Mattel in the North America segment.
The entities involved
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American Girl
American line of 18-inch dolls
Nothing else this week.
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Mattel
American multinational toy and entertainment company