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  1. Toy companies like Lego, Hasbro, and Mattel are facing tariff volatility while reporting market performance in China.
  2. Major toy companies like Hasbro, Mattel, and Lego are currently navigating market saturation, focusing on premium collectibles, and scaling up production.

Mattel, Lego, and Hasbro are dominating the global toys market.

2 reports, 2 independent Updated Aug 25
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AI-generated analysis. Brind wrote this summary from the reports listed below. It can be wrong. Each section says how much you can rely on it, and the sources are linked so you can check.

What happened

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Mattel, Lego, and Hasbro are dominating the global toys market.

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What this event is mainly about

How it developed

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  1. Lego saw a 21% revenue jump and gained market share, employing 34,000 people.1 source
  2. The three major toy companies are reported to be dominating the global market.1 source

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Coverage

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  • webwire.com
  • GlobeNewswireToys Market Factbook 2025 | Competitive Analysis of Lego, Mattel, Hasbro, Bandai Namco, MGA Entertainment, Horst Brandstatter, Melissa and Doug The Global Toys Market is projected to grow from USD 11