- Toy companies like Lego, Hasbro, and Mattel are facing tariff volatility while reporting market performance in China.
- Major toy companies like Hasbro, Mattel, and Lego are currently navigating market saturation, focusing on premium collectibles, and scaling up production.
Mattel, Lego, and Hasbro are dominating the global toys market.
2 reports, 2 independent
Updated Aug 25
Gone quiet
- Reports
- 2
- Developments
- 2
- Repetition
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New informationRepeats or wire copies
AI-generated analysis. Brind wrote this summary from the reports listed below. It can be wrong. Each section says how much you can rely on it, and the sources are linked so you can check.
What happened
Mattel, Lego, and Hasbro are dominating the global toys market.
Who's involved
What this event is mainly aboutHow it developed
Newest first. Tap a step to see who reported it.Lego saw a 21% revenue jump and gained market share, employing 34,000 people.1 source
The three major toy companies are reported to be dominating the global market.1 source
Keep exploring
The entities involved
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Mattel
American multinational toy and entertainment company
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Lego
textile by Monika Correa (MET, 2018.576)
Nothing else this week.
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Hasbro
American multinational toy and entertainment company
Related events
Coverage
Newest first; wire copies grouped- webwire.com
- GlobeNewswireToys Market Factbook 2025 | Competitive Analysis of Lego, Mattel, Hasbro, Bandai Namco, MGA Entertainment, Horst Brandstatter, Melissa and Doug The Global Toys Market is projected to grow from USD 11