Lego.
textile by Monika Correa (MET, 2018.576)
- Reports this week
- 1
- Active events
- 2
- Connections
- 37
What's happening
Active this week
Earlier this month
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Lego hosts a challenge combining Marvel and Star Wars properties, building on its relationship with Marvel Comics.Some support5 reports1 development inside
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Marvel Comics and Lego launched a crossover spin-off, featuring a collaboration between Kevin Smith and David Marquez.Some support1 report
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Lego is producing a Disney Princess Advent Calendar while Amazon hosts Prime Big Deal Days.Some support1 report
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Amazon is hosting a sales event where products from JBL and Lego are available, while CamelCamelCamel tracks Amazon device prices.Some support1 report
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Disney Consumer Products (DCP) is undergoing a major organizational shift, moving from the Experiences division to the Studios umbrella, affecting product distribution through partners like Mattel, Lego, Walmart, and Target.Some support4 reports2 developments inside
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A new Toys 'R' Us store, featuring Lego and Barbie, will occupy space in a Belk concourse.Some support1 report
One to three months ago
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Macy's is featuring LEGO kits in a flash sale.Some support1 report
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Lego exhibition is held at PNE Fair while Main Street hosts Car Free Day events in Vancouver.Some support1 report
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Mattel, Lego, and Hasbro are dominating the global toys market.Some support2 reports
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Amazon sold retired Lego sets on August 12, 2026.Some support1 report
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Major toy companies like Hasbro, Mattel, and Lego are currently navigating market saturation, focusing on premium collectibles, and scaling up production.Some support1 report2 developments inside
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The financial troubles of a major toy retailer are impacting its key suppliers, including Lego, Mattel, and Hasbro, leading to lawsuits and owed payments.Some support1 report
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Mashable published deals regarding Lego promotions.Some support1 report
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Walmart, Amazon, and Target are selling a discounted LEGO set depicting the London Tower Bridge landmark.Some support1 report
Gone quiet
No new reports in 90+ days-
Amazon is hosting sales events featuring products from Brooks, Lego, YETI, Skechers, and other brands.Well supported4 reports
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Amazon is selling Lego products, including new Lamborghini-themed sets.Some support2 reports
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Amazon offered discounted prices on Lego sets on June 24, 2026.Some support1 report
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Amazon sold a Lego Technic rocket set.Some support1 report
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Argos is restocking the specific LEGO item related to the World Cup, which is currently underway.Some support1 report
No events began in the chosen period. Widen it, or reset.
Around Lego this week
News at the entities that move Lego most-
Amazon OperationalShoppers are using AI recommendations on both Amazon and Google platforms.Moves Lego
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Marvel Comics OperationalCharles Soule writes a new Venom series for Marvel Comics, with the character defending New York's Alphabet City.Moves Lego
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Walmart TransactionalPatmos plans to build a data center in a former Walmart supercenter located in Patmos.Moves Lego
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Donald Trump TransactionalDonald Trump purchased diesel fuel directly from Russia on October 15, 2026.Moves Lego
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The Walt Disney Company TransactionalTaika Waititi's creative direction on Thor films has led to box office decline and conflicts with The Walt Disney Company's style.Moves Lego
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Lamborghini StructuralDubai Police Department acquired luxury Lamborghini vehicles from Italy for its fleet.Moves Lego
Connections
The 28 strongest of 37, analyzed from the reporting. The bars show how strongly a change on one side reaches the other.-
Amazon Operational
Amazon functions as a major retail platform for Lego products, facilitating ongoing commercial sales and promotions.
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Marvel Comics Operational
Lego and Marvel maintain an active operational partnership through IP licensing, resulting in themed products and joint market challenges.
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Shweta Munshi Structural
Shweta Munshi serves as Vice President of Marketing at Lego Retail.
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Carsten Rasmussen Structural
Carsten Rasmussen serves as the Chief Operating Officer of the LEGO Group.
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Walmart Transactional
Walmart sells Lego sets, often offering discounted prices.
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Donald Trump Transactional
The White House administration featured a Lego map that included the preferred name.
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Harry Potter Transactional
The partnership between the Harry Potter IP and the company Lego is concluding with the retirement of the high-profile product sets.
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Monterrey Structural
Lego is expanding its manufacturing footprint, establishing a structural presence in Monterrey.
Show all 28 connections
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The Walt Disney Company Transactional
Lego produces Disney Princess Advent Calendars, indicating a licensed product relationship.
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ARGOS Operational
Argos functions as a partner or reseller for products related to the Lego brand, specifically restocking items for the LEGO World Cup.
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Lamborghini Structural
Lego produces themed sets utilizing Lamborghini's intellectual property and brand.
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Disney Consumer Products Operational
The relationship involves the exchange of products, with sales occurring through the Lego platform.
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Stratford Operational
The company views Stratford as a key market location for its new store outlets, implying active market competition.
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Target Corporation Operational
Target Corporation operates as a retailer and sales channel for Lego products.
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Mashable Mentioned together
Mashable publishes information regarding promotional deals and activities of Lego.
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Norwich Shared context
Lego is establishing a physical retail presence in Norwich.
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Works Operational
Works competes with Lego by offering duplicate toys in the popular toy market.
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Bishop Auckland Shared context
Lego installations have been observed appearing within the town of Bishop Auckland.
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Lego System Mentioned together
The Lego System is described as being utilized within the context of the broader Lego technology/brand.
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Milton Keynes Shared context
Milton Keynes is identified as a nearest outlet location for a new Lego store.
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Erie Shared context
Lego operates within the geographical context of Erie.
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Vancouver Shared context
Lego held an exhibition event within the city of Vancouver.
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Boston Shared context
The company Lego was observed to be used in a specific capacity (building a model church) within the context of the city of Boston.
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Clarksville Shared context
Lego operates as a popular toy brand within the local market context of Clarksville.
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East Anglia Shared context
Lego is planning to open its first store in the East Anglia region.
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state Shared context
The company operates within the jurisdiction of the state entity, as indicated by the available evidence.
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London Shared context
Lego products are featured in a set that depicts the London Tower Bridge landmark.
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Apple Inc. Mentioned together
No direct relationship between Apple Inc. and Lego was observed in the provided evidence.
History
Events by the month they beganOctober 2026
6 events- Works, a company, is targeting the TikTok generation in Ireland by offering dupes of popular toys such as Lego.
- LEGO sets are currently being sold by both Amazon and Walmart.
- Lego hosts a challenge combining Marvel and Star Wars properties, building on its relationship with Marvel Comics.
- Marvel Comics and Lego launched a crossover spin-off, featuring a collaboration between Kevin Smith and David Marquez.
- Lego is producing a Disney Princess Advent Calendar while Amazon hosts Prime Big Deal Days.
- Amazon is hosting a sales event where products from JBL and Lego are available, while CamelCamelCamel tracks Amazon device prices.
September 2026
3 eventsAugust 2026
3 events- Disney Consumer Products (DCP) is undergoing a major organizational shift, moving from the Experiences division to the Studios umbrella, affecting product distribution through partners like Mattel, Lego, Walmart, and Target.
- Amazon sold retired Lego sets on August 12, 2026.
- The financial troubles of a major toy retailer are impacting its key suppliers, including Lego, Mattel, and Hasbro, leading to lawsuits and owed payments.
Show 2 earlier months
July 2026
4 events- Mashable published deals regarding Lego promotions.
- Walmart, Amazon, and Target are selling a discounted LEGO set depicting the London Tower Bridge landmark.
- Amazon is hosting sales events featuring products from Brooks, Lego, YETI, Skechers, and other brands.
- Amazon is selling Lego products, including new Lamborghini-themed sets.
June 2026
5 events- Mattel, Lego, and Hasbro are dominating the global toys market.
- Major toy companies like Hasbro, Mattel, and Lego are currently navigating market saturation, focusing on premium collectibles, and scaling up production.
- Amazon offered discounted prices on Lego sets on June 24, 2026.
- Amazon sold a Lego Technic rocket set.
- Argos is restocking the specific LEGO item related to the World Cup, which is currently underway.