Lego Disney Princess Calendar hits lowest price during Amazon Prime Big Deal Days
What happened
Amazon's Prime Big Deal Days sale is underway, offering discounts on a variety of products, including select Lego sets. During the event, Lego's Disney Princess Advent Calendar reached its lowest price ever. The Project Hail Mary set also received a major discount as part of the sale.
From mashable.com
Why it matters
The sale event allows consumers to purchase discounted products from Lego through Amazon. This commercial activity supports the sales of licensed products involving The Walt Disney Company and Lego.
From mashable.com
Who's involved
- The Walt Disney CompanyThe owner of the intellectual property licensed for the calendar.
- LegoThe producer of the discounted Disney Princess Advent Calendar and other sets.
- AmazonThe retail platform hosting the Prime Big Deal Days sale.
Who could feel it
Possible knock-on effectsThese are possibilities Brind reasoned out, not predictions, and not advice. Most are not stated in any report.
- AmazonSpeculative
Amazon could see increased commission revenue from hosting the sale.
- Disney Consumer ProductsSpeculative
Disney Consumer Products might see increased sales of licensed Disney Intellectual Property products through Lego and Amazon.
- The Walt Disney CompanySpeculative
The Walt Disney Company could see increased sales of licensed Disney Intellectual Property products via the Lego and Amazon partnership.
Keep exploring
The entities involved
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The Walt Disney Company
American multinational mass media company
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Lego
textile by Monika Correa (MET, 2018.576)