Aldi and Mattel partnered to release a new doll, celebrating the launch in an Aldi store in Barnet, London.

The entities involved

• Aldi →

  brand name of two global discount supermarket chains

  • Aldi is opening new store locations in Newport, Willesden, and Dumbarton.Mon 08:53
  • Aldi, Tesco, and Morrisons are all major UK retailers and operate as major discount retailers.Sat 07:36
• Mattel →

  American multinational toy and entertainment company

  • Bill Kramer joined Parsons at Mattel.Sat 13:51
  • Disney Consumer Products (DCP) is undergoing a major organizational shift, moving from the Experiences division to the Studios umbrella, affecting product distribution through partners like Mattel, Lego, Walmart, and Target.Fri 00:07

Related events

• Aldi is opening a new store in Rayleigh and supporting Olympic athlete Hattie Taylor.Sep 2
• Mattel is leveraging its properties to transform Barbie into a global doll property and managing American Girl as a doll brand.Jun 7
• Aldi opened a new store near Solihull and another in Telford on September 16, 2026.Sep 16