A business in Gateshead used viral buzz on TikTok to drive customers before announcing its closure via Instagram.

The entities involved

• Gateshead →

  town in Tyne and Wear, England

  Nothing else this week.

• TikTok →

  video-focused social media platform

  • PBS is leveraging social media platforms like YouTube, Instagram, and TikTok to grow its audience and attract top talent for future projects.Mon 17:13
  • The FBI is investigating election fraud in Los Angeles, following claims documented in a TikTok video.Mon 15:13
• Instagram →

  photo and video sharing social network owned by Meta Platforms

  • Linton, an artist, is performing in residences in Cambridge and Hanoi, while working and living in Berlin, and maintains a professional presence on Instagram.Mon 17:24
  • Luxury travel itineraries are being showcased, spanning multiple countries and featuring high-end product usage.Mon 15:42

Related events

• TikTok Shop is providing the necessary infrastructure for founder-led e-commerce businesses to grow and operate.Aug 27
• Viral platforms are being used for product marketing and sales.Jun 28
• Major social media platforms like Instagram, TikTok, and YouTube are leveraging features and market positions to counter rising competition and potential legislative threats.Jun 8
• A company named Prim, founded by Heather Hasson, gained fame through TikTok marketing and is listed on Nasdaq.Sep 2
• Both Instagram and TikTok are currently hosting and reflecting creator economy trends.Jun 25