A company is targeting the white spirits boom in India by launching a new tequila range, producing Jaisalmer gin, and diversifying with Magic Moments Vodka and Rampur single malt.
1 report, 1 independent
Updated Aug 17
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What happened
A company is targeting the white spirits boom in India by launching a new tequila range, producing Jaisalmer gin, and diversifying with Magic Moments Vodka and Rampur single malt.
Who's involved
What this event is mainly aboutHow it developed
Newest first. Tap a step to see who reported it.- Radico Khaitan outperformed the industry in India by focusing on premiumization.Sub-event
Company targets white spirits boom in India with new tequila range, Jaisalmer gin, and diversified vodka/single malt lines.1 source
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The entities involved
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Radico Khaitan
Indian liquor company
Nothing else this week.
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Tequila
municipal seat of Tequila, State of Jalisco, Mexico
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Jaisalmer
city in Rajasthan, India
Nothing else this week.
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Rampur
city in Uttar Pradesh, India