Brind.
  1. A company is targeting the white spirits boom in India by launching a new tequila range, producing Jaisalmer gin, and diversifying with Magic Moments Vodka and Rampur single malt.

Radico Khaitan Outperforms Industry Through Premiumization in India

1 report, 1 independent Updated Oct 1
AI-generated briefing. Brind wrote this from the reports listed below and has updated it as the story developed. It can be wrong. Each section says how much you can rely on it, and the sources are linked so you can check.

What happened

Some supportReported by 1 outlet

Radico Khaitan has been outperforming the Indian IMFL industry by focusing on premiumization efforts. The company's P&A volumes are growing at a 15% Compound Annual Growth Rate, expected to reach 17 million cases in Fiscal Year 26. The company also projects its EBITDA margins to reach 20.4% in Fiscal Year 27 and 21.7% by Fiscal Year 29.

From indiatimes.com

Why it matters

Some supportBrind's analysis of the reports

The premiumization strategy is expected to sustain momentum through strong luxury portfolio growth and market-share gains. Profitability is supported by operating leverage, packaging efficiencies, and benefits from the India-UK FTA. Radico Khaitan is also targeting a net debt-free position by Fiscal Year 27.

The company is targeting the white spirits boom in India by launching a new tequila range, producing Jaisalmer gin, and diversifying with Magic Moments Vodka and Rampur single malt.

From indiatimes.com

Who's involved

  • Radico KhaitanIndian liquor company driving premiumization and market growth
  • Kunal MadanChief Marketing Officer at Radico Khaitan
  • Aryan KhanPartner in the new venture, D'YAVOL Spirits
  • ManchesterLocation where Radico Khaitan conducts business operations
  • HeathrowLocation where Radico Khaitan maintains a commercial presence

Keep exploring

The entities involved

Coverage

Newest first; wire copies grouped