Hilton Honors launches 'Pay with Points' program in US properties
What happened
Hilton Honors has introduced a 'Pay with Points' program, enabling members to use loyalty points to pay for charges during a stay using digital checkout in the Hilton Honors App. The program is initially rolling out to 150 properties across the United States, including luxury, lifestyle, and resort properties. The program is expected to expand to 800 properties by the end of the year and over 6,000 in 2027 throughout the U.S. and Canada. The conversion rate for points to dollars is not currently being shared by Hilton.
From thepointsguy.com
Why it matters
The launch of 'Pay with Points' changes how loyalty program members can utilize their accumulated points to cover various charges, such as food, drinks, and spa services. This shift affects the consumer payment mechanics within the hospitality industry and the value proposition of the Hilton Honors program.
From thepointsguy.com
Who's involved
- CANADACatalan visual content production company linked structurally to Crombie REIT.
- Crombie REITCanadian property management company potentially affected by competitive changes in the hospitality sector.
- FairfaxTown in Marin County, California, United States, which is being acquired by the company in Canada.
- Natural Resources CanadaCanadian government department responsible for natural resources, energy, minerals, and metals.
- Pernod RicardFrench company that maintains a structural presence in Canada through its subsidiary.