Pernod Ricard.
French company that produces distilled beverages
- Reports this week
- 1
- Active events
- 1
- Connections
- 66
What's happening
Active this week
Earlier this month
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Several major hospitality companies, including Four Seasons, Club Med, and Pernod Ricard, joined or are members of the World Travel & Tourism Council (WTTC).Some support1 report
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Pernod Ricard promotes Absolut vodka sales through a partnership, while Brown-Forman simultaneously releases a new whiskey series.Some support1 report
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Maharashtra raised excise tax on foreign liquor, which sharply reduced demand and impacted organic sales growth in the state.Some support1 report
One to three months ago
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Pernod Ricard has taken ownership and management of the Aberlour distillery operations.Some support1 report
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Pernod Ricard is promoting Scotch whisky in Spritz cocktails to American drinkers.Some support1 report
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SLTA member Colin Wilkinson discussed market trends in the Scottish market, involving Diageo and Pernod Ricard.Some support1 report
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Diageo and Pernod Ricard are facing market challenges due to weight-loss trends.Some support1 report
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Talent movement between major spirits companies (Diageo, Pernod Ricard, Brown-Forman) is underway.Some support1 report1 development inside
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Brown-Forman and Pernod Ricard reported softer demand in major markets on September 2nd, 2026.Some support1 report1 development inside
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Trump administration policy is reportedly affecting the global spirits industry, specifically involving Pernod Ricard, which owns Absolut Vodka and Martell.Some support3 reports1 development inside
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Martell brand campaign takes place across Hong Kong International Airport, Singapore, and Macau, supported by PR GTR and Avolta.Some support3 reports
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Pernod Ricard renewed an agreement with Corby on August 28, 2026.Some support1 report
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Pernod Ricard is affected by tariffs imposed on Canadian goods while operating through a Canadian distributor.Some support1 report
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Pernod Ricard reported a 3% decline in European sales and a 14% decline in US sales for the fiscal year.Some support1 report
Gone quiet
No new reports in 90+ days-
Corporate portfolio details reveal Glen Moray and Warner are held within La Martiniquaise-Bardinet, which is linked to Pernod Ricard.Some support2 reports
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Major spirits companies (Diageo, Pernod Ricard) and luxury fashion houses (Prada, Miu Miu) participated in a judging panel for packaging innovation.Some support1 report
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Campari Group agreed to sell its brands to Cobblestone Brands as part of its strategy to streamline its portfolio. Cobblestone had purchased these brands from Pernod Ricard in 2025.Some support1 report
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Major spirits companies are key players in the growing craft spirits market, driven by rising disposable incomes in regions like China, India, and Brazil.Some support1 report1 development inside
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Bryan Hipsher, who produces Absolut vodka and Jameson whiskey, has a background at Dun & Bradstreet and Fidelity National Financial.Some support1 report
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Pernod Ricard expanded Malibu into a 100ml format, while Absolut and Skrewball also saw recent product developments.Some support2 reports
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Pernod Ricard and Godrej Group are strengthening their leadership and operational footprints.Some support2 reports
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Pernod Ricard is engaging with the OECD and the EU to discuss various consumption policies.Some support1 report
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Pernod Ricard is distributing Cuban rum globally, while Bacardi challenges Cubaexport's trademark renewal, leading to a judge dismissing the lawsuit.Some support1 report
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Diageo and Pernod Ricard are facing tax demands and antitrust scrutiny while competing in the crucial Indian market, which is their largest global market by volume.Some support8 reports
No events began in the chosen period. Widen it, or reset.
Explainers that pass through Pernod Ricard
Pernod Ricard is a step on the way to someone else- Pernod Ricard's expansion could increase electricity demand on EskomPernod Ricard's growth may increase demand on EskomPossible
- How could Pernod Ricard's deepening investment in South Africa affect Ronald Lamola?Pernod Ricard's investment in South Africa reinforces international economic tiesLikely
- Pernod Ricard's investment could influence South African Reserve Bank policyPernod Ricard's investment in South Africa may stabilize capital flows and influence monetary policyPossible
- How could Pernod Ricard's deepening investment in South Africa affect Cyril Ramaphosa?Pernod Ricard's investment in South Africa could strengthen the national economyPossible
Around Pernod Ricard this week
News at the entities that move Pernod Ricard most-
CANADA StructuralA high-profile meeting was held in Ottawa where MCK prioritized direct relations with Quebec.Moves Pernod Ricard
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Diageo OperationalGuinness is now owned by multinational drinks giant Diageo, and KEO has established a brewing institution in Cyprus.Moves Pernod Ricard
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Donald Trump StructuralNPR investigated a detention plan implemented by the Trump administration, involving DHS policy officials.Moves Pernod Ricard
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Reuters Mentioned togetherReuters reported on new keyboard features implemented by Apple Inc.Moves Pernod Ricard
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Malibu StructuralAaron Kirman and others purchased a rental home and rented a mansion in Malibu and Beverly Park.Moves Pernod Ricard
Connections
The 36 strongest of 66, analyzed from the reporting. The bars show how strongly a change on one side reaches the other.-
Havana Club Structural
Pernod Ricard includes Havana Club rum within its corporate portfolio.
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CANADA Structural
Pernod Ricard maintains a structural presence in Canada through its subsidiary, Corby Spirit and Wine.
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Martell Structural
Pernod Ricard owns Martell, integrating the cognac brand into its global portfolio.
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Diageo Operational
Diageo and Pernod Ricard are direct competitors in the global spirits market, particularly in India.
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Chivas Brothers Structural
Pernod Ricard owns Chivas Brothers as a subsidiary.
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Corby Structural
Pernod Ricard majority owns Corby Spirit and Wine.
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Colonna Structural
Colonna serves as the vice president of marketing for Pernod Ricard.
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Absolut Vodka Structural
Pernod Ricard owns Absolut Vodka as part of its corporate portfolio.
Show all 36 connections
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Brown-Forman Transactional
The companies engaged in high-stakes merger talks which ultimately failed to reach an agreement.
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Absolut Structural
Absolut is included within Pernod Ricard's corporate portfolio.
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Malibu Structural
Pernod Ricard operates as the parent company responsible for the product line and market strategy of the Malibu brand.
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Patrón Structural
Pernod Ricard holds ownership of Patrón.
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KAVANAGH Structural
Kavanagh holds the position of Chief Marketing Officer for Pernod Ricard North America.
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Rémy Cointreau Operational
Both companies are active competitors operating within the premium beverage market segment.
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Beefeater Structural
Beefeater gin is included in the corporate portfolio of Pernod Ricard, indicating ownership.
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Directorate of Revenue Intelligence Operational
The Directorate of Revenue Intelligence is actively investigating and cooperating with Pernod Ricard regarding import classification.
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Mauve Structural
Mauve was appointed executive vice president at Pernod Ricard on 2026-03-02.
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Donald Trump Structural
Trump's political administration and policy decisions influence the global spirits industry where Pernod Ricard operates.
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Skrewball Operational
Skrewball's success was cited as a driver for Pernod Ricard's format expansion strategy.
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Charli XCX Operational
Charli XCX maintains a commercial partnership with Pernod Ricard to promote Absolut vodka sales.
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Avolta Operational
Avolta and Pernod Ricard maintain an operational partnership for marketing campaigns and retail presence.
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NIQ Operational
Both companies operate in the same market and utilize shared market research data for strategic planning.
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MarketBeat Mentioned together
MarketBeat provides financial ratings and news coverage for Pernod Ricard.
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New Delhi Shared context
Pernod Ricard operates within the market and regulatory context of New Delhi.
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Organization for Economic Cooperation and Development Shared context
Pernod Ricard engages with the OECD to discuss global consumption policies.
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Europe Shared context
Pernod Ricard's sales performance is observed within the European market context.
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American Operational
Pernod Ricard is involved in promoting Scotch products within the American market.
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Delhi Shared context
same place or sector
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South Africa Transactional
Pernod Ricard is involved in deepening investments within the South African market.
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Lewis Mentioned together
Both Lewis and Pernod Ricard are identified as players within the spirits industry.
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Reuters Mentioned together
Reuters reports on Pernod Ricard's sales decline.
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Cuba Shared context
Pernod Ricard utilizes products sourced from Cuba, specifically Cuban rum, as part of its global distribution network.
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Chanel Transactional
Chanel hired an executive who previously worked at Pernod Ricard.
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Africa Shared context
Pernod Ricard is noted for experiencing growth within the African market.
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Maharashtra Shared context
Pernod Ricard operates in Maharashtra, where state excise tax changes influence market demand.
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Scotland Shared context
Pernod Ricard monitors market trends within the Scottish market.
History
Events by the month they beganNovember 2026
1 eventOctober 2026
3 events- Several major hospitality companies, including Four Seasons, Club Med, and Pernod Ricard, joined or are members of the World Travel & Tourism Council (WTTC).
- Pernod Ricard promotes Absolut vodka sales through a partnership, while Brown-Forman simultaneously releases a new whiskey series.
- Maharashtra raised excise tax on foreign liquor, which sharply reduced demand and impacted organic sales growth in the state.
September 2026
6 events- Pernod Ricard has taken ownership and management of the Aberlour distillery operations.
- Pernod Ricard is promoting Scotch whisky in Spritz cocktails to American drinkers.
- SLTA member Colin Wilkinson discussed market trends in the Scottish market, involving Diageo and Pernod Ricard.
- Diageo and Pernod Ricard are facing market challenges due to weight-loss trends.
- Brown-Forman and Pernod Ricard reported softer demand in major markets on September 2nd, 2026.
- Martell brand campaign takes place across Hong Kong International Airport, Singapore, and Macau, supported by PR GTR and Avolta.
Show 3 earlier months
August 2026
5 events- Pernod Ricard renewed an agreement with Corby on August 28, 2026.
- Pernod Ricard is affected by tariffs imposed on Canadian goods while operating through a Canadian distributor.
- Pernod Ricard reported a 3% decline in European sales and a 14% decline in US sales for the fiscal year.
- Corporate portfolio details reveal Glen Moray and Warner are held within La Martiniquaise-Bardinet, which is linked to Pernod Ricard.
- Major spirits companies (Diageo, Pernod Ricard) and luxury fashion houses (Prada, Miu Miu) participated in a judging panel for packaging innovation.
July 2026
7 events- Talent movement between major spirits companies (Diageo, Pernod Ricard, Brown-Forman) is underway.
- Trump administration policy is reportedly affecting the global spirits industry, specifically involving Pernod Ricard, which owns Absolut Vodka and Martell.
- Campari Group agreed to sell its brands to Cobblestone Brands as part of its strategy to streamline its portfolio. Cobblestone had purchased these brands from Pernod Ricard in 2025.
- Bryan Hipsher, who produces Absolut vodka and Jameson whiskey, has a background at Dun & Bradstreet and Fidelity National Financial.
- Pernod Ricard expanded Malibu into a 100ml format, while Absolut and Skrewball also saw recent product developments.
- Pernod Ricard and Godrej Group are strengthening their leadership and operational footprints.
- Pernod Ricard is engaging with the OECD and the EU to discuss various consumption policies.
June 2026
3 events- Major spirits companies are key players in the growing craft spirits market, driven by rising disposable incomes in regions like China, India, and Brazil.
- Pernod Ricard is distributing Cuban rum globally, while Bacardi challenges Cubaexport's trademark renewal, leading to a judge dismissing the lawsuit.
- Diageo and Pernod Ricard are facing tax demands and antitrust scrutiny while competing in the crucial Indian market, which is their largest global market by volume.