Pernod Ricard Launches Rare, High-Age Aberlour Whisky in Global Travel Retail Markets
1 report, 1 independent
Updated Sep 1
AI-generated briefing. Brind wrote this from the reports listed below. It can be wrong. Each section says how much you can rely on it, and the sources are linked so you can check.
What happened
Pernod Ricard, which owns the Aberlour distillery, has launched rare, high-age expressions of its product, including 21-year and 25-year selections. These products debuted in global travel retail (GTR) markets, starting in Asia. The launch included a dedicated boutique in Taoyuan International Airport (TPE), secured through a renewed contract with Everrich Duty Free.
From trbusiness.com
Why it matters
The new expressions carry recommended retail prices of $270 and $600, adding to the premiumization of the company's portfolio. The company views GTR as a key channel for introducing these rare whiskies to well-traveled collectors and connoisseurs.
From trbusiness.com
Who's involved
- Pernod RicardOwner and operator of the Aberlour distillery and the product line.
Keep exploring
The entities involved
-
Pernod Ricard
French company that produces distilled beverages
Nothing else this week.