Pernod Ricard partners with Charli XCX; Brown-Forman launches new Jack Daniel's rye
What happened
Pernod Ricard announced a two-year partnership with Charli XCX to promote Absolut vodka. Concurrently, Brown-Forman released Jack Daniel’s Single Barrel Special Release Coy Hill Rye, a limited-quantity whiskey made from a mash of 70% rye. The new whiskey has a suggested price of $90 for a 700-ml bottle.
From shankennewsdaily.com
Why it matters
The partnership between Pernod Ricard and Charli XCX is aimed at boosting Absolut vodka sales. Brown-Forman’s introduction of the new Jack Daniel’s whiskey adds to its specialized product line, following last year’s sales of 5.8 million cases of Jack Daniel's in the U.S.
From shankennewsdaily.com
Who's involved
- Pernod RicardPartnered with Charli XCX to promote Absolut vodka sales.
- Brown-FormanReleased the new Jack Daniel’s Single Barrel Special Release Coy Hill Rye.
- Charli XCXMaintains a commercial partnership with Pernod Ricard to promote Absolut vodka sales.
Who could feel it
Possible knock-on effectsThese are possibilities Brind reasoned out, not predictions, and not advice. Most are not stated in any report.
- Brown-FormanSpeculative
Could see increased sales opportunities from the release of the new whiskey series.
- Pernod RicardSpeculative
Might see increased revenue from the partnership promoting Absolut vodka sales.
Keep exploring
The entities involved
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Pernod Ricard
French company that produces distilled beverages
Nothing else this week.
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Brown-Forman
American-owned spirit and wine producer and distributor
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Charli XCX
British singer (born 1992)
Nothing else this week.