AutoTrader Research Highlights Affordability Barriers in Canadian Auto Market
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Updated oct 31
The latest in this situation
How it started
AI-generated briefing. Brind wrote this from the reports listed below. It can be wrong. Each section says how much you can rely on it, and the sources are linked so you can check.
What happened
Research provided by Baris Akyurek of AutoTrader Group plc examined consumer intent and affordability in the Canadian automotive market. While new and used vehicle prices are slowly decreasing, they remain significantly higher than pre-pandemic levels. According to the research, nearly eight in ten Canadians who do not plan to buy an electric vehicle cite the initial purchase price as a primary barrier.
From theglobeandmail.com
Why it matters
Affordability remains a top concern for Canadian consumers, even as prices decline. Fifty-four per cent of those intending to buy an EV stated they could not afford one without government incentives. Furthermore, 80 per cent of EV intenders are specifically looking for an SUV.
From theglobeandmail.com
How it developed
Newest first. Tap a step to see who reported it.- Marketplace reports tariff-related price expectations from Autotrader Group plc.Sub-event
Research on consumer intent and affordability being provided.1 source