BNPL services like Klarna and Affirm are competing for young shoppers, influenced by TikTok trends.

The entities involved

• Klarna →

  Swedish fintech company

  • Adyen has hired a former executive from Klarna to serve as its next Chief Financial Officer.Wed 08:16
• Affirm →

  U.S. financial services company

  • Affirm is expanding internationally into new markets and strengthening its partnerships with major retailers like Costco and Shopify.Sun 14:36
  • Google Pay, Affirm, and Stripe have expanded their partnership to integrate Buy Now Pay Later (BNPL) options into Stripe Terminal.Sun 05:43
• TikTok →

  video-focused social media platform

  • PBS is leveraging social media platforms like YouTube, Instagram, and TikTok to grow its audience and attract top talent for future projects.Mon 17:13
  • The FBI is investigating election fraud in Los Angeles, following claims documented in a TikTok video.Mon 15:13

Related events

• Trends discussed on TikTok are affecting consumer norms, involving the company Lovehoney.Aug 31
• Consumer searches are being used to inform market trends, while consumption habits are being tracked on various digital platforms.Tue 10:35
• Budget shoppers are using TikTok to discover and purchase fragrance trends at discount stores like Dollar General.Jun 20