Circana is utilizing market research data to inform a strategic pivot of its product line towards adult consumer needs, involving Crayola.
1 report, 1 independent
Updated Aug 1
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What happened
Circana is utilizing market research data to inform a strategic pivot of its product line towards adult consumer needs, involving Crayola.
Who's involved
What this event is mainly aboutKeep exploring
The entities involved
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Circana
American market research company
Related events
- Circana provides data on market resilience and consumer limits, monitoring trends in major US hubs.
- Circana data informs Kroger's strategy, while Consumer Reports highlights price gaps in the retail market.
- Consumer demands are forcing manufacturers in the global snack industry to innovate their products, driven by market insights from Circana.