Market research informs consumer goods strategy involving Circana and WK Kellogg Co.
1 report, 1 independent
Updated Aug 3
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What happened
Market research informs consumer goods strategy involving Circana and WK Kellogg Co.
Who's involved
What this event is mainly aboutHow it developed
Newest first. Tap a step to see who reported it.- Data shows 17% of candy corn purchases were made early, driven by market competition among major candy companies.Sub-event
- Circana is utilizing market research data to inform a strategic pivot of its product line towards adult consumer needs, involving Crayola.Sub-event
Circana is informing consumer goods strategy using market research, involving WK Kellogg Co.1 source
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The entities involved
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Circana
American market research company
Related events
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- Circana provides insights on snack market trends.
- Circana data indicates a rise in store-brand dollar share and market share erosion within the fresh packaged bread market.