Circana observes premium brand strategy in competitive markets, noting a 26% rise in U.S. servings in the frozen yogurt market.
1 report, 1 independent
Updated Jun 21
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What happened
Circana observes premium brand strategy in competitive markets, noting a 26% rise in U.S. servings in the frozen yogurt market.
Who's involved
What this event is mainly aboutHow it developed
Newest first. Tap a step to see who reported it.- Howard Schultz commented on the fro-yo market shift and advised Mimi's on premium brand strategy.Sub-event
Circana data shows a 26% rise in U.S. servings in the competitive frozen yogurt market.1 source