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  1. Circana observes premium brand strategy in competitive markets, noting a 26% rise in U.S. servings in the frozen yogurt market.

Howard Schultz commented on the fro-yo market shift and advised Mimi's on premium brand strategy.

2 reports, 2 independent Updated Oct 13
Gone quiet
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2
Developments
1
Repetition
50%

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What happened

Some supportReported by 2 outlets

Howard Schultz commented on the fro-yo market shift and advised Mimi's on premium brand strategy.

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Newest first; wire copies grouped