Coca-Cola is utilizing YouTube as a major digital platform and market for influencer marketing in Nigeria.

The entities involved

• Nigeria →

  sovereign state in West Africa

  • Nigeria's Federal Capital Territory Administration is tightening security measures in the nation's capital, Abuja.Mon 17:52
  • Program coverage includes the capital territory of Abuja.Mon 17:52
• YouTube →

  American video-sharing platform owned by Alphabet Inc.

  • PBS is leveraging social media platforms like YouTube, Instagram, and TikTok to grow its audience and attract top talent for future projects.Mon 17:13
  • YouTube was targeted by information campaigns and sanctions while being used to monitor state-sponsored propaganda.Mon 16:00
• Coca-Cola →

  carbonated brown-colored soft drink

  • Tab existed before Diet Coke gained prominence.Mon 16:13
  • Coca-Cola operates in India through local partners and focuses on festive presence in Maharashtra.Mon 15:23

Related events

• Uzbekistan is discussing digital cooperation and potential YouTube monetization programs with Google.Wed 08:11
• Influencer platforms Instagram and YouTube are competing for attention and audience in the current social media landscape.Sat 17:21
• Nigerian law now governs platform operation and digital rights for major social media companies.Sep 17
• A proposed digital platform utilizes YouTube channels in Southern Kaduna.Sep 3
• Influencers are using YouTube and Instagram to build their following in Thailand.Jul 8