PBS is leveraging social media platforms like YouTube, Instagram, and TikTok to grow its audience and attract top talent for future projects.

The entities involved

• PBS →

  American public broadcaster and television network

  • PBS (Wyoming PBS) hired Kinetic for brand strategy and research.Sat 02:20
  • PBS contrasted its coverage with Minneapolis.Sat 01:27
• YouTube →

  American video-sharing platform owned by Alphabet Inc.

  • YouTube was targeted by information campaigns and sanctions while being used to monitor state-sponsored propaganda.Mon 16:00
  • Russia is conducting influence operations against Estonia using YouTube and sanctioned media outlets.Mon 16:00
• Instagram →

  photo and video sharing social network owned by Meta Platforms

  • Linton, an artist, is performing in residences in Cambridge and Hanoi, while working and living in Berlin, and maintains a professional presence on Instagram.Mon 17:24
  • Luxury travel itineraries are being showcased, spanning multiple countries and featuring high-end product usage.Mon 15:42
• TikTok →

  video-focused social media platform

  • The FBI is investigating election fraud in Los Angeles, following claims documented in a TikTok video.Mon 15:13
  • Both Instagram and TikTok were used for lamenting product discontinuation.Mon 15:06

Related events

• Influencer platforms Instagram and YouTube are competing for attention and audience in the current social media landscape.Sat 17:21
• Hank Green used YouTube for science communication as platforms compete for audience attention and advertising revenue.Aug 16
• Social media platforms are normalizing the display of personal achievements, while luxury brands are entering the middle-class market online.Jul 26
• DWTS is leveraging social media platforms, including TikTok, for promotional reach.Sep 10