Coca-Cola's President defends the company's global category strategy, noting the influence of social media trends on brand perception.
1 report, 1 independent
Updated Jul 23
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What happened
Coca-Cola's President defends the company's global category strategy, noting the influence of social media trends on brand perception.
Who's involved
What this event is mainly aboutKeep exploring
The entities involved
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Coca-Cola
carbonated brown-colored soft drink
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TikTok
video-focused social media platform
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Arnab Roy
researcher
Nothing else this week.
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Coverage
Newest first; wire copies grouped- yahoo.comCoke on its rebrand accidentally nailing Gen Z’s ‘fridge cigarette’ joke: ‘building on on the things people already know and love’