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Flavor Drives Rise in Coffee and Tea Consumption, Tracking Search Trends

1 report, 1 independent Updated Sep 22
AI-generated briefing. Brind wrote this from the reports listed below. It can be wrong. Each section says how much you can rely on it, and the sources are linked so you can check.

What happened

Some supportReported by 1 outlet

New research indicates that flavor is emerging as a powerful driver of coffee and tea consumption, creating new occasions for these beverages. According to Spate and the National Coffee Association, coffee popularity increased by 18.8% between June 2025 and May 2026, while tea popularity rose 8.3% in the same period. This trend was identified through analysis of searches across Google, TikTok, and Instagram.

From foodnavigator.com

Why it matters

Some supportBrind's analysis of the reports

The rising popularity of coffee and tea is boosting beverage sales and creating new marketing opportunities for brands. The tracking of consumer searches on platforms like Google and TikTok reflects significant shifts in how consumers are purchasing and consuming these drinks.

From foodnavigator.com

Who's involved

  • NCAThe National Coffee Association, which monitors consumption habits.
  • GoogleGoogle, whose search activity was analyzed to track consumer trends.
  • TikTokTikTok, a platform used in the search analysis of consumption habits.
  • InstagramInstagram, a social network included in the search analysis of consumer trends.

Who could feel it

Possible knock-on effects

These are possibilities Brind reasoned out, not predictions, and not advice. Most are not stated in any report.

  • GoogleSpeculative

    Increased consumer searches related to coffee and tea could drive relevant query volume, benefiting Google's advertising revenue.

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The entities involved

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Coverage

Newest first; wire copies grouped