Dodge Plans 2027 Return to NASCAR Cup Series
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How it started
What happened
Dodge is expected to rejoin the NASCAR Cup Series as early as 2027. This potential return follows a recent breakthrough by Dodge's parent company regarding engine production. The vehicle Dodge plans to race is expected to resemble the two-door Charger currently sold.
From roadandtrack.com
Why it matters
The manufacturer's return to the top-tier racing series is contingent on NASCAR approving the vehicle's design to maintain aerodynamic parity. This move represents a significant effort to re-establish Dodge's presence in high-level motorsports.
From roadandtrack.com
Who's involved
- DodgeThe US automotive company planning to rejoin the NASCAR Cup Series.
- NASCARThe American automobile racing company that Dodge aims to compete in.
- StellantisThe parent company that owns and manages the Dodge brand.
Who could feel it
Possible knock-on effectsThese are possibilities Brind reasoned out, not predictions, and not advice. Most are not stated in any report.
- DodgeSpeculative
Dodge might see increased sales demand for its vehicle models following its return to the series.
- StellantisSpeculative
Stellantis could benefit from increased brand visibility and sales revenue across its portfolio.
- NASCARSpeculative
NASCAR may see increased sponsorship revenue from the participation of a major manufacturer.
How it developed
Newest first. Tap a step to see who reported it.- Dodge uses Hemi V8 engines in its lineup, including the Charger Daytona, which performed strongly in NASCAR.Sub-event
- Stellantis is currently negotiating with NASCAR to rejoin the Cup Series.Sub-event
- The sport utilizes Talladega as its primary proving ground, and the Intrepid was recently tested there for data gathering.Sub-event
Dodge aims to rejoin NASCAR Cup Series, competing with established manufacturers.1 source
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The entities involved
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Dodge
US automotive company
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NASCAR
American automobile racing company
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Stellantis
Franco-Italian-American multinational automotive manufacturer