- RCS launch enables branded, verified messages and influences Twilio's market leadership following Apple's rollout.
- Twilio is offering RCS for business messaging, ensuring reliable delivery through SMS fallback.
Fresha upgraded from traditional SMS to RCS messaging, utilizing Twilio's API and Google's infrastructure to enhance communication.
1 report, 1 independent
Updated Jul 22
AI-generated analysis. Brind wrote this summary from the reports listed below. It can be wrong. Each section says how much you can rely on it, and the sources are linked so you can check.
What happened
Fresha upgraded from traditional SMS to RCS messaging, utilizing Twilio's API and Google's infrastructure to enhance communication.
Who's involved
What this event is mainly aboutKeep exploring
The entities involved
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SMS
Nothing else this week.
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Rich Communication Services
communication protocol for mobile phones, aiming at replacing SMS and MMS messages with a system that is richer, provides phonebook polling (for service discovery), and transmit in-call multimedia via mobile data
Nothing else this week.
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Twilio
US technology company
Related events
Coverage
Newest first; wire copies grouped- Business WireFresha Enhances Customer Engagement with RCS for Business Powered by Twilio and Google Global beauty and wellness booking platform reports sharp rises in tips, customer reviews and booking confirmati