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Gartner Survey Tracks Consumer Appetite for AI During Black Friday Season

1 report, 1 independent Updated Thu 00:00
AI-generated briefing. Brind wrote this from the reports listed below. It can be wrong. Each section says how much you can rely on it, and the sources are linked so you can check.

What happened

Some supportReported by 1 outlet

A Gartner survey of over 1,000 U.S. consumers found that more than one-third are very or extremely willing to use generative AI tools and chatbots for holiday gift recommendations. However, consumer trust remains a factor, as only 22% of over 4,000 U.S. shoppers polled for Accenture’s holiday survey would allow AI to decide on what to buy.

From wwd.com

Why it matters

Some supportBrind's analysis of the reports

The findings indicate that while AI is growing in influence on commerce, it is not yet replacing traditional shopping methods. Consumers plan to shop in-store (77%) and on Amazon (75%), showing a split between established and emerging retail channels.

From wwd.com

Who's involved

  • GartnerConducted surveys tracking consumer willingness to use generative AI.
  • Black FridayThe peak shopping season where AI's role in retail is being tracked.
  • AmazonA major online retailer where 75% of consumers plan to shop during the season.

Who could feel it

Possible knock-on effects

These are possibilities Brind reasoned out, not predictions, and not advice. Most are not stated in any report.

  • SheinSpeculative

    Shein might see its core e-commerce sales volume affected by increased AI adoption in shopping.

  • AmazonSpeculative

    Amazon might see its core e-commerce sales volume affected by changes in consumer purchasing behavior related to AI.

Keep exploring

The entities involved

Coverage

Newest first; wire copies grouped