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Gartner Survey Tracks Consumer Trust in AI Ahead of Black Friday

Steady: 0 in the last 7 days Updated oct 13

The latest in this situation

  1. UBS analysts studied AI tools and found Walmart preferred, while a Gartner survey showed consumer willingness to use AI.
  2. Gartner surveys track consumer appetite for AI ahead of Black Friday shopping season.

How it started

1 report, 1 independent, last reported Oct 8. The briefing below covers this first event.

AI-generated briefing. Brind wrote this from the reports listed below and has updated it as the story developed. It can be wrong. Each section says how much you can rely on it, and the sources are linked so you can check.

What happened

Some supportReported by 1 outlet

A Gartner survey of over 1,000 U.S. consumers found that more than one-third are very or extremely willing to use generative AI tools and chatbots for holiday gift recommendations. While 77 percent of consumers plan to shop in-store and 75 percent plan to shop on Amazon, a separate survey found only 22 percent of shoppers would allow AI to decide what to buy.

From wwd.com

Why it matters

Some supportBrind's analysis of the reports

The findings indicate AI's growing influence on commerce during the Black Friday shopping season. While many consumers are willing to use AI for recommendations, trust remains a limiting factor for allowing AI to make purchasing decisions, affecting how retailers prepare for the busiest shopping period of the year.

From wwd.com

Who's involved

  • GartnerConducted the survey tracking consumer appetite for AI.
  • Black FridayThe major retail shopping season being analyzed.
  • AmazonA major online retailer where 75 percent of consumers plan to shop.

Who could feel it

Possible knock-on effects

These are possibilities Brind reasoned out, not predictions, and not advice. Most are not stated in any report.

  • SheinSpeculative

    Shein might face pressure on its core e-commerce sales volume due to evolving AI adoption.

  • AmazonSpeculative

    Amazon might see changes in its core e-commerce sales volume as AI adoption evolves.

How it developed

Newest first. Tap a step to see who reported it.
  1. UBS analysts studied AI tools and found Walmart preferred, while a Gartner survey showed consumer willingness to use AI.Sub-event
  2. Gartner survey tracks consumer appetite for AI during Black Friday season.1 source

Keep exploring

The entities involved

Coverage

Newest first; wire copies grouped