- Opti developed the Zefr platform to support content understanding for both Meta and TikTok, driven by updates from Google.
- Identical video versions circulated between Instagram and TikTok, with search results leading to Instagram video origins.
Google warns retailers about listing accuracy for Black Friday shopping
What happened
Google announced that its search listings influence customer behavior on TikTok and Instagram during Black Friday. Google's Director for East and West Africa warned Nigerian retailers that inaccurate listings—such as outdated hours or old photos—could cause them to lose potential customers. He advised businesses to update their Google Business Profiles and ensure they respond to customer reviews.
From vanguardngr.com
Why it matters
Shoppers increasingly use social media platforms like Instagram or TikTok to find products, then use Google to verify the shop's legitimacy, pricing, and location. This reliance on Google for verification means that poor listing quality directly impacts a retailer's ability to convert interest into sales.
Identical video versions circulated between Instagram and TikTok, with search results leading to Instagram video origins. Opti developed the Zefr platform to support content understanding for both Meta and TikTok, driven by updates from Google.
From vanguardngr.com