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  1. Hailey Bieber and Lauren Ratner founded the beauty brand Rhode, which has expanded its retail presence through a partnership with Sephora.

Hailey Bieber, the founder and face of the brand Rhode, modeled for a campaign in the greater São Paulo area.

3 reports, 1 independent Updated Sep 9
Gone quiet Reached 3 outlets in its first 24 hours
Reports
3
Developments
2
Repetition
67%

New informationRepeats or wire copies

AI-generated analysis. Brind wrote this summary from the reports listed below. It can be wrong. Each section says how much you can rely on it, and the sources are linked so you can check.

What happened

Some supportReported by 1 outlet

Hailey Bieber, the founder and face of the brand Rhode, modeled for a campaign in the greater São Paulo area.

Who's involved

What this event is mainly about
Hailey BieberRhode

How it developed

Newest first. Tap a step to see who reported it.
  1. Hailey Bieber, the founder of Rhode, participated in a photoshoot celebrating Brazilian culture.Sub-event
  2. Hailey Bieber modeled for the Rhode brand campaign in São Paulo.1 source

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Part of

Hailey Bieber and Lauren Ratner founded the beauty brand Rhode, which has expanded its retail presence through a partnership with Sephora. All 3 developments

The entities involved

Coverage

Newest first; wire copies grouped
2 more outlets ran the same wire story