Industry groups are working on improving transparency in programmatic ad buying by proposing the SupplyChain v1.1 upgrade to the OpenRTB standard.
1 report, 1 independent
Updated Jun 23
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What happened
Industry groups are working on improving transparency in programmatic ad buying by proposing the SupplyChain v1.1 upgrade to the OpenRTB standard.
How it developed
Newest first. Tap a step to see who reported it.- A new standard integrates existing ad tech protocols, involving Adcom and OpenProposal.Sub-event
- Triton Digital and IAB Tech Lab are involved in podcast measurement standards.Sub-event
IAB Tech Lab proposes SupplyChain v1.1 upgrade to OpenRTB to enhance transparency in programmatic ad buying.1 source