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Industry groups are working on improving transparency in programmatic ad buying by proposing the SupplyChain v1.1 upgrade to the OpenRTB standard.

Steady: 0 in the last 7 days Updated sep 22

The latest in this situation

  1. A new standard integrates existing ad tech protocols, involving Adcom and OpenProposal.

How it started

1 report, 1 independent, last reported Jun 23. The briefing below covers this first event.

AI-generated analysis. Brind wrote this summary from the reports listed below. It can be wrong. Each section says how much you can rely on it, and the sources are linked so you can check.

What happened

Some supportReported by 1 outlet

Industry groups are working on improving transparency in programmatic ad buying by proposing the SupplyChain v1.1 upgrade to the OpenRTB standard.

How it developed

Newest first. Tap a step to see who reported it.
  1. A new standard integrates existing ad tech protocols, involving Adcom and OpenProposal.Sub-event
  2. Triton Digital and IAB Tech Lab are involved in podcast measurement standards.Sub-event
  3. IAB Tech Lab proposes SupplyChain v1.1 upgrade to OpenRTB to enhance transparency in programmatic ad buying.1 source

Coverage

Newest first; wire copies grouped